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PepsiCo organizes event to promote sustainable farming


23rd January; Lahore: As part of PepsiCo’s commitment to sustainability, the company organized an event to promote sustainable farming practices for its potato farmers located in district Kasur. The event, titled the “Sustainable Farming Program Roadshow”, was organized as part of several initiatives being taken by PepsiCo under the banner of the “Sustainable Farming Program” (SFP). The SFP is a global initiative launched by PepsiCo where the company engages with farmers from which it sources directly, and provides education on field agronomy, fertilizers, irrigation, plant protection techniques and new technologies. The event showcased global best practices in sustainable farming, so that PepsiCo potato growers can employ those processes and techniques at the farm level in order to become more sustainable. The event consisted of video screenings imparting knowledge about the company’s commitment to sustainability, as well as demonstrations of high efficiency irrigation systems (HEIS; including drip and sprinkler systems) and their benefits for both crop yields as well as for the environment. The demonstrations were conducted on a PepsiCo grower’s model farm in Kasur, where growers had the opportunity to see how sustainable practices improved both quantity as well as quality of potato crop yield. In 2017 alone, PepsiCo growers helped conserve approximately 1 billion liters of water by using HEIS on their farms. “We are excited about imparting critical knowledge on sustainability best practices to our growers,” said Mr. Zahid Saleem, Head of PepsiCo Pakistan’s Agronomy function. “By putting this knowledge into action, our growers are helping the environment and also improving their own livelihoods in the process.” The event builds on PepsiCo’s core business philosophy called Performance with Purpose: a focus on delivering sustainable long-term growth while leaving a positive imprint on society and the environment. PepsiCo is the market leader in the salty snacks category, and procures 100% of the potatoes used in its Lay’s products from local farmers.

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PepsiCo and Cinepax announce extension of partnership


PepsiCo and Cinepax announced the extension of their exclusive beverage and snacks agreement, for a period of three years. Cinepax is the largest – and fastest growing – private cinema chain in Pakistan. The agreement extension provides the opportunity for PepsiCo’s entire product portfolio to be enjoyed by cinema-goers across the country, which includes snacks such as Lay’s, Cheetos and Kurkure, and beverages such as Pepsi, 7Up, Mirinda, Mountain Dew and Aquafina. The agreement renewal ceremony was attended by senior leadership from both companies, including Senior Director, Commercial - Snacks, Mr. Usman Zafar Butt, Senior Director for Franchise and Key Accounts, Mr. Mohammad Khosa, as well as the Chief Executive Officer of Cinepax Pakistan, Ms. Mariam El Bacha. “PepsiCo is delighted to extend this exclusivity agreement with Cinepax,” said Mr. Furqan Ahmed Syed, Vice President and General Manager of PepsiCo Pakistan and Afghanistan. “Partnerships such as this with Cinepax are especially exciting because of the opportunity it presents us to offer our entire snacks and beverages portfolio. We look forward to strengthening this relationship with time.” “We are thrilled to renew our long term partnership agreement with PepsiCo”, said Ms. El Bacha. “PepsiCo has been a great supporter of our company from day one and we have grown together in this alliance. PepsiCo’s wealth of knowledge and expertise in Pakistan, and their will to share it with us, will give us a platform to develop an unrivaled cinema experience for all Pakistanis!”

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The results are in from the 2018 Change the Game competition


  The 2018 Change the Game (CTG) competition is over, but the excitement continues! We were thrilled to receive 5,153 entries, out of which two teams made us proud and were ranked as the number 1 and 2 runner-ups for the Asia Pacific region. This is no small feat, considering how stiff the competition was and how many rounds these teams had to progress through. For the 2018 competition, participants were asked to address the business challenge of managing plastic waste and eliminating plastic in production. The 1st regional runner-up was Team Sustainablers from IBA University, consisting of Hamza Raza and Ahmed Masood. Their big idea to curb plastic waste was to introduce a customer-driven waste collection and management system leveraging PepsiCo’s retail salesforce to help collect and recycle plastic waste. The 2nd regional runner-up was Team LUMS Basic from LUMS, consisting of Alyshan Parvez and Muhammad Mansoor. Their idea was to introduce a smart container that automatically recognizes, sorts and compresses plastic using sensors, and sends an automatic notification to a plastic collection company. Hamza and Ahmed will be joining the PepsiCo family as Management Trainees in a few months, while Alyshan and Mansoor will be shadowing one of our senior business leaders for a full week, and also get a career coaching session with our General Manager. Team Sustainablers had this to say about the competition: “PepsiCo CTG was an experience worth living all over again!” while Team LUMS Basic said: “the competition gets tougher and more thrilling every year. CTG 2018 was one of its kind!” Join us in congratulating these bright individuals! To find out more about the CTG competition, please visit the CTG website, and follow our social media channels to keep abreast about the launch date for the 2019 competition.

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