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PepsiCo Pakistan celebrates an evening ‘With Purpose’


  What do you get when over 300 of Lahore’s socialites, influencers, corporate leaders, entrepreneurs, NGO representatives and media professionals come together to hear four remarkable youth heroes share their inspirational stories? An evening “With Purpose”! PepsiCo Pakistan organized a TED-style event titled ‘With Purpose’, where inspirational talks centered on the idea of leading lives with purpose by empowering others. The event concluded with PepsiCo announcing the launch of its youth skills program. Kanwal Ahmed, Founder and Editor-in-Chief, Soul Sisters Pakistan, talked about her journey of self-awareness that led her to establish a social platform ‘for women, by women’. Benje Williams, Co-Founder, Amal Academy, narrated the story of his search for qualified talent leading him to starting a social enterprise that develops skills and competencies for university graduates. Amneh Shaikh-Farooqui, Co-Founder, Polly and Other Stories, shared her journey of setting up an enterprise that supports creative businesses and talented artisans across Pakistan to sell unique products based on local culture, aesthetics and crafts. Umair Jaliawala, Founder, Torque Corporation, spoke about how listening to his ‘calling’ at a very young age has led him to empower thousands of people.  The evening started with PepsiCo Pakistan unveiling its Pakistan corporate video produced by the AMENA sector communications team. The video establishes Pakistan CUs country footprint, highlights brands and the PwP agenda. At the event, Pakistan CU showcased its key initiatives driven by the Performance with Purpose agenda through a multi-panel installation placed at the center of the reception area. Guests were able to learn first-hand about the PwP agenda, and also engage with the multimedia content played on the screens. Some of the highlights included PepsiCo initiatives on developing farmers’ capabilities to improve yield and conserve water, tree plantation drives, providing green energy to under-served communities and initiatives supporting women and young girls. Furqan Ahmed Syed, General Manager and Vice President for PepsiCo Pakistan and Afghanistan, also narrated the PwP agenda during his closing comments. “It is the way we do business in PepsiCo, i.e. to focus on delivering sustainable long term growth while leaving a positive imprint on society and the environment,” he said. A specially created Wall of Purpose encouraged guests to make personal pledges and post them on the wall. Between the talks, PepsiCo screened a video produced as part of PepsiCo Pakistan’s “Celebrating our Heroes” digital campaign. The video told the story of Sara Naeem, a 2016 Circle of Champions winner who works on global and sector sustainability initiatives, while based in Pakistan. At the conclusion of the event, we shared our intent of launching a nation-wide youth skills program that will train thousands of graduates on professional skills so that they can enhance their opportunity of securing meaningful jobs. The announcement was made by Pakistan’s most beloved celebrity and youth icon, Fawad Khan. The program will be co-led by Amal Academy, a Lahore-based social enterprise that has extensive experience in the skills development space. We are ecstatic about the social media buzz generated by the endeavor; we received over 11 million combined impressions for our pages on Facebook and Instagram. More than 400 content pieces were generated on various social media platforms. This content generated a high level of overall engagement – nearly 90,000 likes, comments and shares across all platforms. Help us keep the buzz going by sharing content from our social media platforms! Follow PepsiCo Pakistan on Facebook, Instagram and YouTube.

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PepsiCo volunteers establish computer lab for girls school


  Lahore; 11 October 2018: PepsiCo celebrated International Day of the Girl Child by establishing the first-ever computer lab for the students at the Care Foundation-adopted Government Girls Elementary School, located in Nawabpura, Lahore. In line with this year’s theme for the International Day of the Girl Child, “With Her: A Skilled GirlForce”, the lab will help 250 girls studying at the school learn essential computer skills. The initiative was led by a group of volunteers from the Information Technology Department of PepsiCo Pakistan. “To be able to physically setup this lab, thinking that the bright young minds of the future will benefit from this, has been a very special experience for me” said Muhammad Adil, one of the lead volunteers on the initiative. PepsiCo is focused on delivering sustainable long-term growth while leaving a positive imprint on society and the environment – a principle known as Performance with Purpose. The company’s focus includes transforming their portfolio and offering healthier options while making the food system more sustainable and communities more prosperous. One of the goals under the Performance with Purpose agenda of PepsiCo is to support initiatives that will benefit at least 12.5 million women and girls around the world, by 2025.

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PepsiCo Launches Third Edition of Change the Game Challenge


  Lahore; 10 October 2018: The Change the Game Challenge, launched by PepsiCo for the first time in 2016, is back. The goal of the competition is to harness ideas from youth on how to solve real business issues. For this year’s Change the Game Challenge, participants are being asked to address the business challenge of managing plastic waste and eliminating plastic in production. Registration for Change the Game Challenge 2018 is open from 10-24 October 2018. Top 5 runner-up teams from the competition will form part of the potential pool for PepsiCo Pakistan’s Management Trainee Program (an accelerated career development platform for recent graduates) as well as the Summer Internship Program for 2019, bypassing all the hiring processes (excluding interviews). The top 2 winning teams will win a grant of USD 100,000 to bring their ideas to life. Finally, the winning team will secure a permanent job offer from PepsiCo, with an added International job experience for 12 months in the Asia, Middle East and North Africa (AMENA) sector offices in Dubai. In case the winners have more than one year to graduate, the award will be a 2 months paid Internship within the AMENA offices. Furqan Ahmed Syed, Vice President and General Manager for PepsiCo Pakistan, said: “The Change the Game Challenge reflects our commitment to sustainability and solving global problems, at a local level. It is also a competition about harnessing the creative potential of our youth to solve critical environmental issues. We look forward to the solutions they propose.” The Change the Game Competition targets 3rd and 4th year Undergraduate students as well as Graduates with a maximum of 2 years’ work experience. Candidates must have a Business or Engineering background. The participants in this competition will have access to educational and informative sessions delivered by PepsiCo professionals, providing them with an unprecedented insight into the workings of the company, and imparting knowledge that they can then transfer to their future careers. Potential candidates are also being scouted through a series of campus drives that will take place in Karachi, Lahore and Islamabad. For registrations and more information on the Change the Game Challenge, visit www.pepsicochangethegame.com.

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