Hakima Mirza is a market leader and digital disruption specialist who brings over two decades of award-winning marketing expertise to PepsiCo Pakistan in her role as Senior Marketing Director, Beverages. Renowned in the industry for her transformative leadership, she has a remarkable track record of turning businesses around through strategic prowess, data-based decision making and statistically informed high-value campaigns.

Throughout her illustrious career, Hakima has demonstrated an exceptional ability to reinvigorate businesses, infusing them with future-proof branding strategies for sustained success. Her rapid adoption of digital technologies and propensity for performance marketing underline her dedication to innovation and efficiency, while her data-driven strategies are optimized for success, consistently delivering tangible results. Hakima embraces diversity of thought and galvanizes her teams by promoting a shared sense of purpose, building strong relationships, and facilitating cross-functional communication to match the needs of a rapidly evolving business landscape.

Hakima's professional journey boasts a repertoire of pivotal marketing roles at Unilever and Reckitt Benckiser. Her exceptional leadership across organizations has been recognized through competitive wins and industry awards.

With an MBA from the Institute of Business Administration, Karachi, Hakima combines her rich academic background with a wealth of in-depth practical experience to lead her teams to strategic business wins and consistent growth.

Sarah Hassan is a professional with a passion for people and a track record of driving meaningful change over 15 years of cross-functional experience in various markets. As Senior Director, Human Resources at PepsiCo Pakistan, Sarah is steering the HR portfolio which comprises a national workforce of 1500+ associates inclusive of PepsiCo’s Sundar and Multan manufacturing facilities. Her commitment to shaping the company’s culture and values, mainstreaming Diversity, Equity, and Inclusion (DE&I), and championing talent continues to be instrumental in delivering real impact for business at PepsiCo Pakistan.

Sarah leads the Human Resources team with a progressive agenda to make PepsiCo the most preferred employer in the country. She believes in mentoring fresh talent, ensuring gender parity in the workplace and supporting the economic empowerment and continued inclusion of women in the workforce. Under her leadership, PepsiCo Pakistan has been recognized by the President of Pakistan for pioneering work in DE&I at the Women Business Network (WBN) and won the 2nd runner up award in the Gender-Responsive Marketplace category in UN Women’s Women Empowerment Principles (WEP) Awards for South Asia, demonstrating how PepsiCo Pakistan embodies the underlying principles of positive social change portrayed in brand Pepsi’s campaign Why Not Meri Jaan.

Sarah's journey to HR began with acquiring a bachelor's degree in Industrial Relations and Human Resource Management from the University of Kent at Canterbury, UK. Since then, she has continued to hone her professional skills through various critical experiences across leading businesses and companies. Prior to PepsiCo, Sarah worked as Director, People and Culture at Philip Morris International (PMI) where she led the transformation agenda across South Asia and delivered in key roles in finance, business planning, supply chain, distribution, and procurement. Sarah has been instrumental in driving transformation forward across multiple markets in her various roles and has successfully worked with diverse and multicultural organizations across Hong Kong, Macau, and South Asia.

Outside of work, Sarah is an avid baker, photographer, and yoga enthusiast. She believes in the power of mindfulness and incorporates these practices into her daily routine. She is also committed to giving back to her community and making a positive impact on the lives of others.

Shahzeb Mazher is the Director of Supply Chain Operations at PepsiCo Pakistan and Afghanistan. He leads the beverages supply chain portfolio across PepsiCo’s national footprint, driving quality and food safety, sustainability, and operational excellence in partnership with bottler teams.

Previously, as Senior Plant Manager at the Multan Snacks Plant, Shahzeb guided the site to top-tier Occupational Health and Safety performance and introduced PepsiCo’s first Halal Process Loop-back system. His forward-thinking leadership in circular packaging innovation and water stewardship has twice been recognized with PepsiCo’s most prestigious Global Chairman’s Award.>

Before joining PepsiCo, Shahzeb held senior roles across Unilever, Philip Morris, Mondelez, and Reckitt Benckiser. Whether localizing complex manufacturing operations or redesigning supply chain strategy, he leverages his operations acumen, systems thinking, and a values-driven leadership style to consistently lead transformation and growth.

Shahzeb holds an MBA in Finance from the Institute of Business Management and a bachelor’s degree in electrical engineering from NED University, Karachi.

Haleema Muniba is the Procurement Director at PepsiCo Pakistan. Haleema heads the Pakistan Global Procurement Team to drive the global procurement agenda and to support accelerated business growth, supply security and productivity. She is responsible for developing category strategy, long-term supplier intimacy, business continuity while driving productivity and localization agenda.

Haleema joined PepsiCo Pakistan in 2011 in the Supply Chain function. In her role, she managed raw materials and production planning with minimal warehousing space. She demonstrated phenomenal execution of collaborative planning and supplier relationship management while significantly reducing the write-offs. She grew in the Supply Chain function as Supply Planning Manager and, along with her team, has also worked on innovative ideas resulting in significant cost reduction. In her role as Logistics, Distribution and Transportation Manager for Foods, she not only delivered great business results but also successfully led transformative projects such as Systems, Applications and Products in Data Processing (SAP) and Integrated Supply Chain Planning (ISCP) deployment for the food business. She is known for her strong team leadership skills. Haleema is passionate about Pepsico’s DE&I agenda and plays an active role as AMESA’s Women Inclusion Network (WIN) Employee Resource Group (ERG) representative for the Pakistan Business Unit.

Haleema is a Chemical Engineer trained at the University of Engineering and Technology, Lahore and holds an MBA degree from the Lahore University of Management Sciences. She is also a certified Negotiator from Harvard Business School and a member of the Transformational Leadership Community.

As the Director Transformation at PepsiCo Pakistan, Ayub plays a strategic role in Bottling Network Transformation & Go-To-Market for the Beverages Business. He also leads Net Revenue Management & e-Commerce for both Foods and Beverages. As the leader of the Transformation function, Ayub is responsible for ensuring that future fit capabilities are embedded within PepsiCo and its Bottling teams while shaping the long-term strategy of the company. Ayub is supported by a highly diverse & talented Transformation team, who are enabling ‘never been done before’ work streams for the company.  

Ayub is a seasoned commercial professional with over 15 years of experience and a proven track record in Sales, Franchise Management, Business Development, Revenue Management, Capability, Go-To-Market, Insights and Strategy. Ayub’s end-to-end understanding of commercial strategy stems from his extensive experience across five industries.  Before joining PepsiCo, Ayub led commercial functions at ICI Pakistan, Royal Dutch Shell & AkzoNobel. 

Ayub holds a master’s degree in Management with a specialization in Marketing from the City University of London, UK, and a bachelor’s degree in Psychology from the University of Western Ontario in Canada. He has also taken a Leadership Program on Disruptive Strategy at the Harvard Business School, US.

Obaid Zafar is the Senior Legal Director at PepsiCo Pakistan.

Obaid joined PepsiCo Pakistan in 2014 and oversees activities of the Legal function in the company. In his current role, Obaid partners with the Foods and Beverage business teams and advises them on legal and compliance matters. He is responsible for the achievement of PepsiCo commercial objectives in compliance with applicable laws, regulations and PepsiCo policies. He is also a part of the PepsiCo Pakistan leadership team.

Obaid has a diversified experience of nearly 20 years in Oil & Gas, FMCG, and Retail & Real Estate sectors, attained during his private practice and as an in-house counsel. Prior to joining PepsiCo, Obaid served as the Head of Legal and Corporate Compliance at METRO Habib Cash & Carry Pakistan (Pvt.) Ltd. (a METRO AG Group Company). He also previously led the Legal Department at Interstate Gas Systems Limited Islamabad and advised the Government of Pakistan on transnational oil and gas projects with Iran and Turkmenistan. He has been a Corporate Lawyer at Liaquat Merchant Associates, Karachi, and managed his independent law practice as well in Islamabad. He was also a law lecturer at the International School of Business and Law, Karachi.

Obaid holds a Master of Law degree (LLM) from the University of Karachi, a Bachelor of Science Honors degree from the Pakistan Naval Academy and two Bachelor of Law degrees (LLB) from the University of Karachi and University of London, England.

Khurram Shah, currently serving as the Director of Corporate Affairs for PepsiCo in Pakistan and Afghanistan, is a seasoned professional with over 19 years of experience across diverse industries. As a corporate affairs expert and a qualified lawyer, Khurram has left a lasting impact on the business landscape in Pakistan and international markets.

Khurram's career journey has traversed key roles in Legal, Tobacco, Cement, and Food & Beverages industries. Notably, he held significant positions at Lucky Cement, British American Tobacco, and Orr, Dignam & Co. prior to joining PepsiCo. 

Educationally, Khurram holds a LLB (Hons) degree from the University of Essex and an LLM (Human Rights) from the SOAS University of London, underscoring his commitment to legal excellence.

In his current role at PepsiCo, Khurram takes the lead in shaping the public policy agenda, enhancing company’s reputation, manage communications and ensuring alignment with sustainability goals. His strategic approach involves extensive stakeholder management, policy advocacy, and engagement with trade associations to uphold business continuity. 

Khurram's engagement in various committees of the government, representing the private sector, underscores his dedication to advocacy. As a representative of the business community, he actively participated in shaping policies and regulations, contributing to a conducive business environment. Additionally, his interactions with diplomatic quarters have strengthened ties between the private sector and government bodies, showcasing his prowess in navigating complex relationships.

Khurram has been an active participant in various business councils, including the Overseas Investors Chamber of Commerce and Industry, the American Business Council, the American Business Forum, and the Pakistan Business Council. He is also a CEO of Beverage Advisory Foundation. His leadership in these councils has been instrumental in shaping business agendas, fostering collaboration, and driving positive change.

 His extensive professional background is marked by a significant track record in international business expansions, showcasing his proficiency in strategic business development and investment expansions. His versatile skill set further encompasses expertise in media relations, communications, corporate reputation building, and crisis management.

 Khurram Shah's career is a testament to his multifaceted expertise, from legal foundations to strategic business leadership. As a thought leader and advocate, he continues to drive positive change in the corporate and regulatory landscape, embodying a commitment to excellence and sustainable business practices.

Zakiuddin Khalid is the Senior Commercial Director at PepsiCo Pakistan and Afghanistan. He brings over two decades of experience shaping strategy, driving transformation, and building high-performing commercial teams across diverse markets.

Zaki played a pivotal role in launching PepsiCo's snacks business in Pakistan, fueling rapid growth and establishing new benchmarks in go-to-market (GTM) innovation. Throughout his career at PepsiCo, he has advanced through a series of impactful commercial leadership positions. His notable contributions include developing the global GTM digitization blueprint for the Africa Middle East and South Asia (AMESA) sector, leading the business transformation agenda in Pakistan, and most recently directing the critical multi-category GTM strategy and commercial integration following PepsiCo’s acquisition of Pioneer Foods in South Africa.

He is known for introducing bold distribution models, building future-ready sales organizations, and championing digital transformation—such as launching company-owned distribution centers, rural expansion initiatives, and PepsiCo’s Global Business Services (GBS) model in Pakistan.

Earlier in his career, Zaki also led IT systems at Engro Polymer & Chemicals Limited, giving him a strong foundation in tech-enabled business solutions. His strategic thinking and people-first leadership have earned him accolades including the PepsiCo GM Pride of Performance Award. He holds an MBA in Management Information Systems (MIS) and Finance and a BBA in MIS from the Institute of Business Administration, Karachi.

Furqan Ahmed Syed is a prominent industry leader with over 25 years of world-class expertise in the global food and beverage industry. As Chief Commercial Officer for PepsiCo International Beverages and General Manager for PepsiCo Pakistan Beverages, he spearheads innovative strategies that drive global growth and solidify market leadership.

Mr. Syed previously served as Senior Vice President & Chief Commercial Officer for PepsiCo's Africa, Middle East, and South Asia (AMESA) sector, where he successfully led strategic commercial initiatives. Prior to this, as CEO of PepsiCo Pakistan & Afghanistan (2017-2024), he adeptly managed a $2 billion enterprise, including franchise beverages and pioneering food initiatives, achieving significant performance improvements and market share gains.

Earlier, Mr. Syed was President of Pepsi Philippines (2014-2017), overseeing a $700 million food and beverage business that consistently ranked among PepsiCo’s top-performing markets, earning him the prestigious Chairman’s Award in 2016. As General Manager for Foods Pakistan and Afghanistan (2010-2014), he transformed an emerging segment into one of PepsiCo’s fastest-growing businesses through innovative market strategies and strategic brand positioning.

An advocate of inclusive leadership, Mr. Syed founded the "Male Champions of Change" in Pakistan and co-founded "Women on Boards," underlining his commitment to diversity and gender equality. His leadership excellence has been recognized with notable accolades, including the CEO Excellence Award from the IABC and the Salt and Light Leadership Award for his stewardship of Performance with Purpose initiatives.

Before joining PepsiCo, Mr. Syed gained critical cross-sector experience at leading corporations in Pakistan. He earned his MBA from the Lahore University of Management Sciences (LUMS), where he also served on the Board of Trustees, and acquired his bachelor’s in social sciences from the Government College University, Lahore.

Haseeb Malik is the Supply Chain Senior Director at PepsiCo Pakistan, bringing over 19 years of exceptional leadership experience in operations and supply chain management.

Since joining PepsiCo in 2019, Haseeb has progressed through several key leadership positions, including plant Manager of the Multan Snacks Plant, Head of Agro for Pakistan, Agro Director for Pakistan Business Unit (BU) and most recently leading Capability, Productivity & Reporting for the AMESA region. His outstanding contributions have been recognized with three prestigious PepsiCo Chairman's Awards and the Supply Chain Top 100 recognition for Agro Sustainability BU of the Year.

Before joining PepsiCo, Haseeb established his operational and strategic expertise as Director Operations at Haleeb Foods Limited, Factory Manager at Reckitt, and in various management positions at British American Tobacco. He combines technical knowledge with business acumen to drive operational efficiency and sustainable growth. Haseeb has a proven track record of consistently delivering results by optimizing supply chain operations and developing high-performing teams.

Haseeb holds a Bachelor's degree in Mechanical Engineering from the North West Frontier Province University of Engineering and Technology, where he graduated with distinction.