Mohammad Khosa is the Chief Executive Officer of PepsiCo Pakistan and Afghanistan. He is a seasoned growth architect who formerly served as the Senior Commercial and Corporate Affairs Director, overseeing one of PepsiCo’s largest food businesses in the region and heading multiple cross-sectoral teams across the farm-to-consumer supply chain, operating from state-of-the art manufacturing facilities. In his career with PepsiCo Pakistan, Mohammad has also led the beverages business. Coupled with his strategic vision, the breadth and depth of his company knowledge has enabled value-creation across iconic brands such as Pepsi, Dew, Sting, Aquafina, Gatorade, Lay’s, Kurkure, and Cheetos, redefining consumer engagement and brand building while optimizing shareholder returns. He is keenly invested in driving a balance between business growth, return on capital, and building brands and people’s capabilities for sustained performance.

In addition to PepsiCo’s commercial operations, Mohammad also led the dynamic Corporate Affairs function. In this role, he was a progressive leader who created critical and meaningful partnerships with the government, various business forums and stakeholders across diversified areas such as taxation, trade policies and investments. He oversaw the company’s active multifarious engagements and strategic partnerships on meeting key pep+ targets such as reducing greenhouse gas emissions across the supply chain, tackling the country’s food security crisis, enabling safe water access for communities, driving investments in leading a circular economy for plastics, and accelerating community livelihood and youth development and educational programs.

Mohammad is renowned for his rigorous approach towards business development that focuses on innovation, product development, world-class market access distribution systems and building new capabilities such as revenue management. He champions new service models such as Global Business Services and is dedicated to designing products for affordability in developing markets and strengthening agricultural efficiency. Mohammad has also spearheaded multiple transformational and capacity development projects, providing inspirational leadership to the organization and mentorship to his employees. 

Mohammad has multifaceted experience in sales, marketing, and general management across multiple FMCG categories. Prior to PepsiCo, he worked with British American Tobacco in various key roles. His diverse business and corporate sector experience includes foods, beverages, tobacco, and technology. His expertise spans multiple business models including franchise-owned, company-owned, agro-based and joint ventures. Mohammad is passionate about strengthening diversity in leadership, inclusion in the workplace and increasing gender parity across teams, as well as driving multiple women inclusion programs in rural areas for tangible, grassroots social impact.

Mohammad is an alumnus of McGill University Canada, and a graduate of the prestigious General Management Program of the Wharton Executive Education, University of Pennsylvania. He enjoys sports, traveling, reading, and leveraging his strengths towards creating meaningful opportunities for people and facilitating community development. 

Hakima Mirza is a market leader and digital disruption specialist who brings over two decades of award-winning marketing expertise to PepsiCo Pakistan in her role as Senior Marketing Director, Beverages. Renowned in the industry for her transformative leadership, she has a remarkable track record of turning businesses around through strategic prowess, data-based decision making and statistically informed high-value campaigns.

Throughout her illustrious career, Hakima has demonstrated an exceptional ability to reinvigorate businesses, infusing them with future-proof branding strategies for sustained success. Her rapid adoption of digital technologies and propensity for performance marketing underline her dedication to innovation and efficiency, while her data-driven strategies are optimized for success, consistently delivering tangible results. Hakima embraces diversity of thought and galvanizes her teams by promoting a shared sense of purpose, building strong relationships, and facilitating cross-functional communication to match the needs of a rapidly evolving business landscape.

Hakima's professional journey boasts a repertoire of pivotal marketing roles at Unilever and Reckitt Benckiser. Her exceptional leadership across organizations has been recognized through competitive wins and industry awards.

With an MBA from the Institute of Business Administration, Karachi, Hakima combines her rich academic background with a wealth of in-depth practical experience to lead her teams to strategic business wins and consistent growth.

Sarah Hassan is a professional with a passion for people and a track record of driving meaningful change over 15 years of cross-functional experience in various markets. As Senior Director, Human Resources at PepsiCo Pakistan, Sarah is steering the HR portfolio which comprises a national workforce of 1500+ associates inclusive of PepsiCo’s Sundar and Multan manufacturing facilities. Her commitment to shaping the company’s culture and values, mainstreaming Diversity, Equity, and Inclusion (DE&I), and championing talent continues to be instrumental in delivering real impact for business at PepsiCo Pakistan.

Sarah leads the Human Resources team with a progressive agenda to make PepsiCo the most preferred employer in the country. She believes in mentoring fresh talent, ensuring gender parity in the workplace and supporting the economic empowerment and continued inclusion of women in the workforce. Under her leadership, PepsiCo Pakistan has been recognized by the President of Pakistan for pioneering work in DE&I at the Women Business Network (WBN) and won the 2nd runner up award in the Gender-Responsive Marketplace category in UN Women’s Women Empowerment Principles (WEP) Awards for South Asia, demonstrating how PepsiCo Pakistan embodies the underlying principles of positive social change portrayed in brand Pepsi’s campaign Why Not Meri Jaan.

Sarah's journey to HR began with acquiring a bachelor's degree in Industrial Relations and Human Resource Management from the University of Kent at Canterbury, UK. Since then, she has continued to hone her professional skills through various critical experiences across leading businesses and companies. Prior to PepsiCo, Sarah worked as Director, People and Culture at Philip Morris International (PMI) where she led the transformation agenda across South Asia and delivered in key roles in finance, business planning, supply chain, distribution, and procurement. Sarah has been instrumental in driving transformation forward across multiple markets in her various roles and has successfully worked with diverse and multicultural organizations across Hong Kong, Macau, and South Asia.

Outside of work, Sarah is an avid baker, photographer, and yoga enthusiast. She believes in the power of mindfulness and incorporates these practices into her daily routine. She is also committed to giving back to her community and making a positive impact on the lives of others.

Haleema Muniba is the Procurement Director at PepsiCo Pakistan. Haleema heads the Pakistan Global Procurement Team to drive the global procurement agenda and to support accelerated business growth, supply security and productivity. She is responsible for developing category strategy, long-term supplier intimacy, business continuity while driving productivity and localization agenda.

Haleema joined PepsiCo Pakistan in 2011 in the Supply Chain function. In her role, she managed raw materials and production planning with minimal warehousing space. She demonstrated phenomenal execution of collaborative planning and supplier relationship management while significantly reducing the write-offs. She grew in the Supply Chain function as Supply Planning Manager and, along with her team, has also worked on innovative ideas resulting in significant cost reduction. In her role as Logistics, Distribution and Transportation Manager for Foods, she not only delivered great business results but also successfully led transformative projects such as Systems, Applications and Products in Data Processing (SAP) and Integrated Supply Chain Planning (ISCP) deployment for the food business. She is known for her strong team leadership skills. Haleema is passionate about Pepsico’s DE&I agenda and plays an active role as AMESA’s Women Inclusion Network (WIN) Employee Resource Group (ERG) representative for the Pakistan Business Unit.

Haleema is a Chemical Engineer trained at the University of Engineering and Technology, Lahore and holds an MBA degree from the Lahore University of Management Sciences. She is also a certified Negotiator from Harvard Business School and a member of the Transformational Leadership Community.

As the Director Transformation at PepsiCo Pakistan, Ayub plays a strategic role in Bottling Network Transformation & Go-To-Market for the Beverages Business. He also leads Net Revenue Management & e-Commerce for both Foods and Beverages. As the leader of the Transformation function, Ayub is responsible for ensuring that future fit capabilities are embedded within PepsiCo and its Bottling teams while shaping the long-term strategy of the company. Ayub is supported by a highly diverse & talented Transformation team, who are enabling ‘never been done before’ work streams for the company.  

Ayub is a seasoned commercial professional with over 15 years of experience and a proven track record in Sales, Franchise Management, Business Development, Revenue Management, Capability, Go-To-Market, Insights and Strategy. Ayub’s end-to-end understanding of commercial strategy stems from his extensive experience across five industries.  Before joining PepsiCo, Ayub led commercial functions at ICI Pakistan, Royal Dutch Shell & AkzoNobel. 

Ayub holds a master’s degree in Management with a specialization in Marketing from the City University of London, UK, and a bachelor’s degree in Psychology from the University of Western Ontario in Canada. He has also taken a Leadership Program on Disruptive Strategy at the Harvard Business School, US.

Khurram Shahzad is the Chief Financial Officer and Senior Director Finance for Pakistan BU at PepsiCo. He is responsible for providing financial and strategic direction for both Foods and Beverages business in Pakistan, involving franchise and operating experiences. This includes setting the business direction, financial management and providing strategic business recommendations on long term financial planning. At the workplace, Mr. Shahzad is an advocate for talent development and inclusivity and has been recognized as the talent development, diversity, and inclusion champion.

Mr. Shahzad has been a part of PepsiCo for over a decade. He  joined PepsiCo in 2012 and has served the company in a variety of roles including Shared Services Manager, Senior Finance Manager Foods-Pak BU, Senior Finance Manager Beverages and Senior Manager Financial Planning and Analysis-MENA. At PepsiCo, before being appointed as the Chief Financial Officer, Khurram was the Finance Director of a joint venture between Unilever and PepsiCo looking after the AMEA sector, a role he served in for three years. In this role, he was responsible for JV management, multiple country portfolio handling, ownership of more than 20 countries P&L as well as designing and delivery of Strategic Operating Plan

Prior to joining PepsiCo, he served as the Finance Lead for Nippon Paint Pvt Ltd, Chief Financial Officer for Mitchells Fruit Farms Limited and spent 6 years in PwC in various consulting and audit roles. Mr. Shahzad’s previous roles have given him extensive experience in portfolio management, beverages and food system economics, franchise business management, strategic financial management as well as planning and execution of Annual Operating Plan. 

Khurram holds a Fellow Chartered Accountant degree from the Institute of Chartered Accountants of Pakistan.

Obaid Zafar is the Senior Legal Director at PepsiCo Pakistan.

Obaid joined PepsiCo Pakistan in 2014 and oversees activities of the Legal function in the company. In his current role, Obaid partners with the Foods and Beverage business teams and advises them on legal and compliance matters. He is responsible for the achievement of PepsiCo commercial objectives in compliance with applicable laws, regulations and PepsiCo policies. He is also a part of the PepsiCo Pakistan leadership team.

Obaid has a diversified experience of nearly 20 years in Oil & Gas, FMCG, and Retail & Real Estate sectors, attained during his private practice and as an in-house counsel. Prior to joining PepsiCo, Obaid served as the Head of Legal and Corporate Compliance at METRO Habib Cash & Carry Pakistan (Pvt.) Ltd. (a METRO AG Group Company). He also previously led the Legal Department at Interstate Gas Systems Limited Islamabad and advised the Government of Pakistan on transnational oil and gas projects with Iran and Turkmenistan. He has been a Corporate Lawyer at Liaquat Merchant Associates, Karachi, and managed his independent law practice as well in Islamabad. He was also a law lecturer at the International School of Business and Law, Karachi.

Obaid holds a Master of Law degree (LLM) from the University of Karachi, a Bachelor of Science Honors degree from the Pakistan Naval Academy and two Bachelor of Law degrees (LLB) from the University of Karachi and University of London, England.

Khurram Shah, currently serving as the Director of Corporate Affairs for PepsiCo in Pakistan and Afghanistan, is a seasoned professional with over 19 years of experience across diverse industries. As a corporate affairs expert and a qualified lawyer, Khurram has left a lasting impact on the business landscape in Pakistan and international markets.

Khurram's career journey has traversed key roles in Legal, Tobacco, Cement, and Food & Beverages industries. Notably, he held significant positions at Lucky Cement, British American Tobacco, and Orr, Dignam & Co. prior to joining PepsiCo. 

Educationally, Khurram holds a LLB (Hons) degree from the University of Essex and an LLM (Human Rights) from the SOAS University of London, underscoring his commitment to legal excellence.

In his current role at PepsiCo, Khurram takes the lead in shaping the public policy agenda, enhancing company’s reputation, manage communications and ensuring alignment with sustainability goals. His strategic approach involves extensive stakeholder management, policy advocacy, and engagement with trade associations to uphold business continuity. 

Khurram's engagement in various committees of the government, representing the private sector, underscores his dedication to advocacy. As a representative of the business community, he actively participated in shaping policies and regulations, contributing to a conducive business environment. Additionally, his interactions with diplomatic quarters have strengthened ties between the private sector and government bodies, showcasing his prowess in navigating complex relationships.

Khurram has been an active participant in various business councils, including the Overseas Investors Chamber of Commerce and Industry, the American Business Council, the American Business Forum, and the Pakistan Business Council. He is also a CEO of Beverage Advisory Foundation. His leadership in these councils has been instrumental in shaping business agendas, fostering collaboration, and driving positive change.

 His extensive professional background is marked by a significant track record in international business expansions, showcasing his proficiency in strategic business development and investment expansions. His versatile skill set further encompasses expertise in media relations, communications, corporate reputation building, and crisis management.

 Khurram Shah's career is a testament to his multifaceted expertise, from legal foundations to strategic business leadership. As a thought leader and advocate, he continues to drive positive change in the corporate and regulatory landscape, embodying a commitment to excellence and sustainable business practices.