PepsiCo Global

Africa, Middle East and South Asia (AMESA)

The AMESA sector consists of the Africa, Middle East and South Asia regions and features many leading global snack brands, including Lay’s, Cheetos and Doritos, along with local favorites such as Chipsy (Egypt), Simba (South Africa) and Kurkure (India and Pakistan), as well as various beverage brands like 7UP, Pepsi, Aquafina, Mountain Dew, Mirinda and Sting.

The sector covers a wide span of developing and emerging markets, including the key countries of Egypt, India, Saudi Arabia, Pakistan and South Africa. In 2020, PepsiCo acquired Pioneer Foods, a leading food and beverage company in South Africa, adding its robust, well-known brands — among them Weet-Bix, Bokomo and Ceres — to PepsiCo’s portfolio.

The Pioneer Foods acquisition is key to PepsiCo’s growth strategy across the entire African continent. The AMESA sector is committed to PepsiCo’s vision of sustainable growth, which emphasizes efficient use of sustainable farming practices, energy and natural resources such as water. The sector is also working to create a world where plastic need never become waste by creating public-private partnerships in key markets to collect and recycle post-consumer plastic waste.

PepsiCo AMESA is headquartered in Dubai, United Arab Emirates, and led by Eugene Willemsen, CEO, Africa, Middle East and South Asia.

PepsiCo Pakistan

Beverages

As one of the first international beverage companies to launch operations in Pakistan in 1967, our brands and products have delighted consumers for more than five decades. Our beverages are a part of everyday life and the celebrations of millions of satisfied consumers across the country. From nostalgic glass bottles to convenient recyclable and recycled bottle and can variants, our beverages have been a constant companion to multiple generations.

We bring our consumers an unrivaled, iconic portfolio of more than 15 refreshing beverage choices. This includes the most iconic and classic brands Pepsi, 7Up, Mirinda, Slice and Mountain Dew, essential hydration brands like Aquafina and Gatorade as well as everyone’s favorite Sting energy drink in two bold flavors. We also provide bold flavor innovations like 7Up Lemon Mint and 7Up Strawberry Lemonade and continuing our commitment to pairing sustainability with our business, we have now launched the new stronger Pepsi in a 500 ml bottle that is made of 100% recycled plastic for the Karachi market.

PepsiCo Pakistan

Frito-Lay Pakistan

We launched our foods division Frito-Lay in Pakistan in 2006 and since then our accelerated value proposition in the convenient foods category has taken the local market by storm. We produce world-renowned brands Lay’s, Kurkure, and Cheetos and their multiple flavor variants with 100% locally sourced sustainable ingredients, the chief of which are potato and corn. We use 100% sustainably sourced direct potatoes for the nation’s favorite chip brand and are creating shared value for the thousands of farmers engaged with us in regenerative agriculture practices to grow these ingredients. 

This is why, when our consumers open up a pack of our delicious snacks, they are partaking in a chain of sustainable growth and progression in agriculture as well as our value chain. 

We are proud to note that the unrivaled quality of our snacks has made them favorites in foreign markets too. We are presently exporting Pakistani-made Lay’s to foreign markets such as Qatar and Afghanistan with plans to launch soon in South Africa and Malaysia. We are additionally considering expanding exports to additional markets in Europe as well. By leveraging the very best our country has to offer, we are generating export revenue and paving the way for Pakistani products in the global market.