PepsiCo Pakistan has unveiled a groundbreaking initiative — Pepsi Playboard, the world’s first-ever billboard that dispenses real cricket gear, made specifically for girls. In collaboration with the Pakistan Cricket Board (PCB) and MB Sports, this first-of-its-kind concept is designed to democratize access to cricket equipment for young women and girls across the country.
This bold step is part of Pepsi’s long-standing commitment to supporting cricket in Pakistan — and this time, it’s about building access, not just awareness.
Why it matters:
While Pakistan breathes cricket, the playing field has never been equal. For countless girls across the country, passion has always been there, but the gear has not. Helmets that don’t fit. Oversized gloves. Bats borrowed from brothers. For many, the dream ends before it begins.
Pepsi Playboard changes that.
The initiative places fully stocked Playboards at key public cricket grounds. Each Playboard holds match-ready, custom-sized gear — from bats to helmets — produced in partnership with MB UMZ Sports. Girls can walk up, borrow gear, play, and return it — creating a shared ecosystem of opportunity.
How it works:
Over the coming months, Pepsi Playboards will be placed in major cities across Pakistan, empowering thousands of girls to begin their cricket journeys with dignity and the right equipment.
Here’s what the Playboard offers: Designed for her: All gear is custom-made for female athletes — properly sized, comfortable, and performance-ready.
Functional billboards: Located at real cricket grounds, these look like traditional billboards but hold gear that can be taken, used, and returned.
Collaborative impact: PCB and MB UMZ Sports helped Pepsi enable this bold idea into reality.
What our leaders are saying:
“This isn’t just a campaign. This is our promise that girls deserve a real start in cricket — with equipment that fits and support that lasts,” says Hakima Mirza, Senior Director of Marketing at PepsiCo Pakistan. “Ab Hai Tumhari Bari isn’t just a slogan. It’s a commitment to making the game more accessible for young women.”