Lahore, [March 28, 2025] – PepsiCo Pakistan is advancing its food security efforts this Ramadan
through the "Filling Hearts" initiative, marking a significant milestone of 2 million meals distributed
since the program's inception. This year, the company will provide 750,000+ meals near its
operational sites across Punjab, continuing its collaborative efforts with PepsiCo Foundation – the
company’s philanthropic arm – to support underserved communities during the holy month.
This year's program emerges from a substantial foundation of community support, including over 7
million meals previously distributed through the "Millions of Meals" programs. Filling Hearts is part
of a long-term approach to addressing food security challenges in Pakistan, which spans
immediate relief and explores sustainable community support strategies.
"At PepsiCo Pakistan, #InWithForPakistan is more than a hashtag - it's our operational philosophy,"
said Khurram Shah, Director of Corporate Affairs. "Our Filling Hearts initiative represents our
continuous journey of standing alongside local communities, understanding their challenges, and
supporting their aspirations. This year, a special focus of our food drive has been creating
meaningful moments for families, particularly during "Roza Kushai" - a memorable rite of passage
when children break their first fast."
The initiative is part of a broader strategy that includes comprehensive programs like She Feeds the
World, which has been instrumental in supporting women farmers, introducing sustainable
agricultural practices, and building community resilience. Through these efforts, PepsiCo has been
exploring ways to address the root causes of food insecurity by supporting local agricultural
ecosystems and creating economic opportunities.
"Our approach to food security recognizes that sustainable solutions require multi-dimensional
interventions," said Hatim Khan, Senior Director of International Programs at the PepsiCo
Foundation. "Beyond immediate relief, we're focused on programs that empower communities,
create economic opportunities, and build resilience for the future."
PepsiCo employees poured their hearts into the Filling Hearts food drive, passionately contributing
their time and energy. This spirit of dedication shone through during a community iftar at SOS
Children's Village Lahore, where employees celebrated alongside the children, many of whom were
breaking their first Ramadan fast.
This year's Ramadan campaign supports communities across multiple countries, with PepsiCo
teams in Egypt, Saudi Arabia, Iraq, Lebanon, UAE, Turkey, Indonesia, Bangladesh, and Ivory Coast
engaging in similar community support activities. As part of the PepsiCo Foundation's global "Food
For Good" program, this initiative contributes to the broader goal of supporting global food security,
with aspirations to support 50 million people worldwide by 2030.
About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than
200 countries and territories around the world. PepsiCo generated nearly $92 billion in net
revenue in 2024, driven by a complementary beverage and convenient foods portfolio that
includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, and Quaker.
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods
by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will create value and growth by
operating within planetary boundaries and inspiring positive change for planet and people. For
more information, visit www.pepsico.com.pk, and follow on Instagram, Facebook, and
LinkedIn.
About the PepsiCo Foundation The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements
of a sustainable food system with a mission to support thriving communities. Working with
non-profits and experts around the globe, we're focused on helping communities obtain
access to food security, safe water, and economic opportunity. We strive for tangible impact
in the places where we live and work—collaborating with industry peers, local and
international organizations, and our employees to affect large-scale change on the issues that
matter to us and are of global importance. Learn more at www.pepsicofoundation.com.
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