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PepsiCo & ‘Saaf Suthra Shehar’ Encourage Recycling Habits


  PepsiCo Pakistan recently joined hands with the Islamabad Administration, ‘Saaf Suthra Shehar’, and Haidri Beverages Limited to incentivize plastic waste collection for the citizens of Islamabad and Rawalpindi. A group of people posing for a photo

Description automatically generated The PepsiCo-Saaf Suthra Shehar recycling program is running successfully in the twin cities of Islamabad and Rawalpindi with more and more people registering to play a part in making their cities green and clean. Last year, PepsiCo also introduced Pakistan’s very first Reverse Vending Machine (RVM) in Jinnah Super, Islamabad which allows customers to get a discount voucher for local eateries in return for plastic bottles. The initiative has proven to be successful with citizens using the vending machine daily in the capital territory and is expected to be launched in other cities soon. A picture containing text, tree, outdoor, person

Description automatically generated Citizens who register with Saaf Suthra Shehar will receive a free 19-liter refill of Aquafina in return for 10 plastic bottles of any shape, size, or brand. The bottles are collected by Saaf Suthra Shehar from citizens across the twin cities and sent to a recycling facility in an environmentally friendly way. This is a convenient and innovative recycling solution especially introduced for responsible citizens to facilitate them in moving empty water bottles back into the system for efficient reuse. A picture containing person

Description automatically generated This recycling initiative is an embodiment of PepsiCo’s vision for a circular economy for plastics in Pakistan. This is a proactive step forward towards cultivating a community that is conscious of its environment and opts for recycling daily. The initiative was launched under ‘Recycle for Tomorrow’ - PepsiCo’s plastic waste collection and recycling platform. PepsiCo has launched several initiatives under this platform. ‘Recycle for Tomorrow’ commenced in January 2021 with PepsiCo’s commitment to collect and recycle 4,750 tons of plastic waste within 2021. PepsiCo more than doubled this target to 10,250 tons only six months later. Programs launched under ‘Recycle for Tomorrow’ aim to drive plastic circularity to ensure that plastic doesn’t become waste.  A picture containing outdoor, person, street, sidewalk

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PepsiCo partners with Pakistan Pavilion at Expo 2020 Dubai


  PepsiCo Pakistan has partnered with the Ministry of Commerce, Trade Development Authority of Pakistan (TDAP), the Government of Pakistan for one of the most key global events of the year - the Pakistan Pavilion at Expo 2020 in Dubai! Promoting Pakistan as a leading destination and showcasing its immense potential through an immersive and visually captivating experience, the Pakistan Pavilion has already made waves across the world. Through a host of conferences and seminars, the six-month-long event will be a celebration of Pakistan by highlighting the country’s beautiful landscapes, exotic cuisines, cultural hospitality, natural resources, and architecture as well as arts and crafts traditions. PepsiCo will also be a beverage partner at the event. A series of thought leadership forums will take place at the Pakistan Pavilion with emphasis on what makes Pakistan a leading destination in the international arena. The events will primarily focus on demonstrating Pakistan’s innovations and industry, achievements of youth in the technology space, a comprehensive diversity and inclusion agenda, leadership on climate change and sustainability, significant social uplift programs, and the huge economic potential of exports. PepsiCo’s ‘In, With, For Pakistan’ agenda demonstrates the company’s long-term commitment to creating positive developmental impacts. Most recently, PepsiCo in Pakistan has been at the forefront of generating investments and curating community-centered social impact programs. “PepsiCo’s alliance with the Ministry of Commerce is a demonstration of our vision for promoting Pakistan as a land of opportunities and possibilities for all citizens of the world,” says Mr. Furqan Ahmed Syed, CEO of PepsiCo in Pakistan. PepsiCo Pakistan is fully committed towards attracting continued investment opportunities, trade, and accelerated socio-economic development in Pakistan. The company is fostering sustainability by creating positive impacts for communities, creating innovative solutions in sustainable agriculture, and water stewardship as well as women and youth development for the country’s overall advancement.
Currently, PepsiCo is running one of the largest plastics recycling programs in Pakistan, a comprehensive youth skills development program, and significant milestones in water replenishment and conservation through sustainable farming practices in the agricultural supply chain. PepsiCo Pakistan is fully committed towards attracting continued investment opportunities, trade, and accelerated socio-economic development in Pakistan. The company is fostering sustainability by creating positive impacts for communities, creating innovative solutions in sustainable agriculture, and water stewardship as well as women and youth development for the country’s overall advancement. Currently, PepsiCo is running one of the largest plastics recycling programs in Pakistan, a comprehensive youth skills development program, and significant milestones in water replenishment and conservation through sustainable farming practices in the agricultural supply chain.  

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100 % vaccination as part of holistic pandemic response


PepsiCo Pakistan’s comprehensive community-centric COVID-19 response has been one that deserves commendation. In collaboration with the Primary and Secondary Healthcare Department, Government of Punjab, PepsiCo recently became one of the fastest companies in Pakistan to achieve a 100 percent Covid-19 vaccination rate through robust vaccination drives for more than 3,000 employees and frontline associates at the company’s facilities. District healthcare workers, health authority representatives, and PepsiCo’s associates and frontline heroes came together to play a crucial role in vivaciously combating the pandemic to ensure each other’s health, wellbeing, and safety. This is a prime example of what a joint venture between public and private sectors can achieve for the greater benefit of communities. PepsiCo organized informative sessions to promote vaccine awareness and key Covid-19 prevention behaviors and practices. The overall goal of collaborating with the district health authorities has been to continue raising awareness on the importance of COVID-19 immunization at PepsiCo while promoting precautionary measures, and for the implementation of an effective and inclusive campaign to protect the PepsiCo family and overall communities. Moving forward, PepsiCo Pakistan will remain committed to enhancing the health, safety and wellbeing of its people and the communities it operates in and is also determined to explore collaborative outreach campaigns in close coordination with the public healthcare authorities. Protecting employees’ health, well-being, and safety is an utmost priority at PepsiCo Pakistan, where a conscientious and people-centric company culture drives a safe work environment for people and the surrounding Pakistani communities. PepsiCo has embarked on transformational policies that have uplifted workplace safety standards and contributed to its ‘Winning with Purpose’ agenda for sustained and accelerated company-wide growth. In these particularly challenging times, PepsiCo has taken full ownership for cultivating an environment safe for all. PepsiCo’s goal for supporting people in need transcends across diverse communities in Pakistan. In the recent past, PepsiCo Pakistan has taken a significant number of proactive steps to support Pakistani communities during the evolving pandemic situation. In 2020, PepsiCo Pakistan in collaboration with the Prime Minister’s Ehsaas ration program launched ‘Millions of Meals’ – a nationwide, disaster-relief program to meet communities’ nutritional needs during the crisis. The program brought together civil society actors, charities, and volunteers to swiftly distribute 13 million meals across Pakistan, including remote areas of Balochistan, Gilgit-Baltistan, and Azad Jammu and Kashmir. PepsiCo leveraged long-term alliances and leaned in on critical partnerships with government authorities and local partners to serve underserved communities. PepsiCo’s long-standing commitment to Pakistan through community-centric programs is in line with the social agenda of the government. During the pandemic, PepsiCo has specifically re-aligned its social impact projects with the Prime Minister’s vision for youth and community development. The focus of these programs has been on enhancing Pakistan’s long-term development and sustainability. This year, PepsiCo marked an extraordinary milestone by swiftly launching a virtual Roshan Kal platform in line with the Prime Minister’s Kamyab Jawan program to promote continued education during the pandemic through remote internships for 1,000 young students from 200 cities. In addition, the company expanded safe drinking water access to 112,000 community members in water-scarce communities as part of its partnership with WaterAid, during a time when access to clean drinking water was considered a luxury. These programs came in at critical points when communities were highly susceptible to Covid-19 spikes and new variants. As Pakistan makes its recovery from the pandemic, PepsiCo is well-positioned to further entrench its ‘In, With, For Pakistan’ agenda across its business functions and continues to create positive social impacts and strengthen its alliance with the government for improving the social sector performance and fostering shared values for communities, including women and youth in need.  

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