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PepsiCo organizes event to promote sustainable farming


  As part of PepsiCo’s commitment to sustainability, the company organized an event to promote sustainable farming practices for its potato farmers located in district Kasur. The event, titled the “Sustainable Farming Program Roadshow”, was organized as part of several initiatives being taken by PepsiCo under the banner of the “Sustainable Farming Program” (SFP). The SFP is a global initiative launched by PepsiCo where the company engages with farmers from which it sources directly, and provides education on field agronomy, fertilizers, irrigation, plant protection techniques and new technologies. The event showcased global best practices in sustainable farming, so that PepsiCo potato growers can employ those processes and techniques at the farm level in order to become more sustainable. The event consisted of video screenings imparting knowledge about the company’s commitment to sustainability, as well as demonstrations of high efficiency irrigation systems (HEIS; including drip and sprinkler systems) and their benefits for both crop yields as well as for the environment. The demonstrations were conducted on a PepsiCo grower’s model farm in Kasur, where growers had the opportunity to see how sustainable practices improved both quantity as well as quality of potato crop yield. In 2017 alone, PepsiCo growers helped conserve approximately 1 billion liters of water by using HEIS on their farms. “We are excited about imparting critical knowledge on sustainability best practices to our growers,” said Mr. Zahid Saleem, Head of PepsiCo Pakistan’s Agronomy function. “By putting this knowledge into action, our growers are helping the environment and also improving their own livelihoods in the process.” The event builds on PepsiCo’s core business philosophy called Performance with Purpose: a focus on delivering sustainable long-term growth while leaving a positive imprint on society and the environment. PepsiCo is the market leader in the salty snacks category, and procures 100% of the potatoes used in its Lay’s products from local farmers.

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PepsiCo and Cinepax announce extension of partnership


PepsiCo and Cinepax announced the extension of their exclusive beverage and snacks agreement, for a period of three years. Cinepax is the largest – and fastest growing – private cinema chain in Pakistan. The agreement extension provides the opportunity for PepsiCo’s entire product portfolio to be enjoyed by cinema-goers across the country, which includes snacks such as Lay’s, Cheetos and Kurkure, and beverages such as Pepsi, 7Up, Mirinda, Mountain Dew and Aquafina. The agreement renewal ceremony was attended by senior leadership from both companies, including Senior Director, Commercial - Snacks, Mr. Usman Zafar Butt, Senior Director for Franchise and Key Accounts, Mr. Mohammad Khosa, as well as the Chief Executive Officer of Cinepax Pakistan, Ms. Mariam El Bacha. “PepsiCo is delighted to extend this exclusivity agreement with Cinepax,” said Mr. Furqan Ahmed Syed, Vice President and General Manager of PepsiCo Pakistan and Afghanistan. “Partnerships such as this with Cinepax are especially exciting because of the opportunity it presents us to offer our entire snacks and beverages portfolio. We look forward to strengthening this relationship with time.” “We are thrilled to renew our long term partnership agreement with PepsiCo”, said Ms. El Bacha. “PepsiCo has been a great supporter of our company from day one and we have grown together in this alliance. PepsiCo’s wealth of knowledge and expertise in Pakistan, and their will to share it with us, will give us a platform to develop an unrivaled cinema experience for all Pakistanis!”

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PepsiCo and UNDP sign MoU to assist youth into the workforce


  December 21, 2018; Islamabad, Pakistan: PepsiCo Pakistan and the United Nations Development Programme in Pakistan (UNDP) signed a Memorandum of Understanding (MoU) in Islamabad today. Krista Pilot, PepsiCo Vice President Corporate Affairs for Asia, Middle East and North Africa (AMENA) and Ignacio Artaza, UNDP Country Director, signed the MoU, which provides a framework of cooperation and facilitate and strengthen collaboration between the two to assist young people into the workforce. As highlighted by UNDP Pakistan’s National Human Development Report, more than 29% of country’s population consists of young people between the ages of 15-29 years, who live in an environment of multidimensional and intersectional vulnerabilities to these challenges. Pakistan’s ‘youth bulge’ offers unique opportunities for the country’s social and economic uplift. Both UNDP Pakistan and PepsiCo have programmes aimed at harnessing the latent potential that this youth bulge presents.   UNDP’s ‘Kamyab Jawan Pakistan or the Youth Empowerment Programme (YEP) aims at creating opportunities for knowledge, skills and leadership development; active citizen and policy engagement; and economic empowerment while creating alternative and constructive narratives, pathways and opportunities that interest, influence and drive youth and other key stakeholders, including PepsiCo to further the Agenda 2030. As one of Pakistan’s leading food and beverage companies, PepsiCo has been part of the nation’s business community for over 50 years. Together with its franchised bottling partners and distributors, the company creates more than 60,000 direct and indirect employment opportunities for Pakistani citizens, and further supports rural economies by maintaining local supply chains for products such as Lay’s and Kurkure. PepsiCo Pakistan recognizes the need to support the country’s growing young population as they come into the workforce. The partnership with UNDP aims to facilitate opportunities for young people to develop desirable job skills, such as communication, teamwork, time-management and leadership, to increase their potential for successful employment. PepsiCo will work with UNDP to ensure program participants will include youth from the areas of Punjab, Sindh and Khyber Pakhtunkhwa. PepsiCo’s initial investment will enable the Amal Academy, a Lahore-based NGO, to conduct a pilot skills development program with 1,000 young adults from these priority provinces in 2019. The program will be facilitated at local university campuses through weekend classes run over a three-month period.  Following the learnings from the pilot, the aim is to scale the program to include up to 50,000 young adults over five to ten years. Since 2013, Amal Academy has successfully trained university students in soft skills that are highly sought-after by industry experts. “Through our partnership with UNDP, PepsiCo is proud to be taking actions that will help to fulfil the great potential we see in Pakistan’s young people,” said Ms. Pilot. “Supporting youth, who account for over 60% of Pakistan’s population, is in PepsiCo’s DNA and builds on our history of supporting young people’s ambitions in cricket and music.” “The signing of this MoU between UNDP and PepsiCo presents an exciting opportunity to provide badly-needed jobs to young graduates through skills training and job placement” expressed Mr. Artaza. Both parties stated their hope that this was only the beginning of a productive and beneficial partnership between the two.

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PepsiCo CEO for Asia, Middle East and North Africa meets PM


  Mike Spanos, PepsiCo chief executive officer for Asia, Middle East and North Africa (AMENA), met Prime Minister Imran Khan in Islamabad today.  Mr. Spanos led a delegation of senior executives, which included Aamer Sheikh, chief financial officer, PepsiCo AMENA and Furqan Ahmed Syed, vice president and general manager, PepsiCo Pakistan. Demonstrating PepsiCo’s ongoing commitment to Pakistan, Mr Spanos discussed plans for the PepsiCo system to invest US$1 billion over the next five years. The Prime Minister welcomed PepsiCo’s continued investment, and Mr. Spanos extended the company’s full support to the government on its socio-economic and reform agenda. The PepsiCo delegation noted the company’s appreciation for the government’s focused efforts towards providing a positive business climate for all companies operating in Pakistan. PepsiCo has been part of the business community in Pakistan for more than fifty years. The PepsiCo system (including company-owned snacks business and franchised bottling partners and distributors) brings more than 60,000 direct and indirect employment opportunities to the citizens of Pakistan. Together, the system has invested more than US$800 million in the last five years. As one of the nation’s leading food and beverage companies, the company works with 160 Pakistani growers to purchase only locally-grown potatoes and corn for its products such as Lay’s and Kurkure. This supports an estimated 4,000 jobs while providing critical support for rural economies and empowering farmers with critical training on sustainable farming practices. Mr. Spanos extended an invitation to Prime Minister Imran Khan to inaugurate PepsiCo’s new snacks manufacturing facility in Multan early next year. The state-of-the-art facility represents an investment of US$66 million and is expected to create more than 1,500 direct and indirect employment opportunities for Pakistani citizens.   Mr. Spanos discussed the company’s support for key pillars of Prime Minister Khan’s 100 Day Plan, noting the importance of sustainable development.  The two leaders discussed the upcoming launch of two new programs to be funded by a US$1 million grant from the PepsiCo Foundation – the philanthropic arm of PepsiCo globally.  Given Pakistan’s need for clean and safe water for its citizens, PepsiCo Foundation’s grant will make safe drinking water accessible to thousands of people through the rehabilitation and installation of reverse osmosis plants.   This builds on the company’s strong record of water conservation in its locally-grown potato crops and in its snacks and beverage operations nationwide. The PepsiCo Foundation and PepsiCo Pakistan also recognize the need to support the country’s burgeoning young population.  Mr. Spanos shared with the Prime Minister the company’s plan to launch a youth skills development and leadership program that will equip the next generation to be workforce-ready and to attain meaningful employment. “Pakistan is an important market for PepsiCo AMENA. It is a country with a young and growing population, and the people of Pakistan are its greatest asset. We are proud of our 50 years of history in the country.  We have grown by taking a long-term view, making investments that respond to changing societal needs.  We strive to be a development partner with Pakistan.  We thank Prime Minister Khan for his leadership, and hope that our PepsiCo Foundation support can make a real difference in the lives of many citizens,” said Mr. Spanos.

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PepsiCo volunteers establish computer lab for girls school


  Lahore; 11 October 2018: PepsiCo celebrated International Day of the Girl Child by establishing the first-ever computer lab for the students at the Care Foundation-adopted Government Girls Elementary School, located in Nawabpura, Lahore. In line with this year’s theme for the International Day of the Girl Child, “With Her: A Skilled GirlForce”, the lab will help 250 girls studying at the school learn essential computer skills. The initiative was led by a group of volunteers from the Information Technology Department of PepsiCo Pakistan. “To be able to physically setup this lab, thinking that the bright young minds of the future will benefit from this, has been a very special experience for me” said Muhammad Adil, one of the lead volunteers on the initiative. PepsiCo is focused on delivering sustainable long-term growth while leaving a positive imprint on society and the environment – a principle known as Performance with Purpose. The company’s focus includes transforming their portfolio and offering healthier options while making the food system more sustainable and communities more prosperous. One of the goals under the Performance with Purpose agenda of PepsiCo is to support initiatives that will benefit at least 12.5 million women and girls around the world, by 2025.

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PepsiCo Launches Third Edition of Change the Game Challenge


  Lahore; 10 October 2018: The Change the Game Challenge, launched by PepsiCo for the first time in 2016, is back. The goal of the competition is to harness ideas from youth on how to solve real business issues. For this year’s Change the Game Challenge, participants are being asked to address the business challenge of managing plastic waste and eliminating plastic in production. Registration for Change the Game Challenge 2018 is open from 10-24 October 2018. Top 5 runner-up teams from the competition will form part of the potential pool for PepsiCo Pakistan’s Management Trainee Program (an accelerated career development platform for recent graduates) as well as the Summer Internship Program for 2019, bypassing all the hiring processes (excluding interviews). The top 2 winning teams will win a grant of USD 100,000 to bring their ideas to life. Finally, the winning team will secure a permanent job offer from PepsiCo, with an added International job experience for 12 months in the Asia, Middle East and North Africa (AMENA) sector offices in Dubai. In case the winners have more than one year to graduate, the award will be a 2 months paid Internship within the AMENA offices. Furqan Ahmed Syed, Vice President and General Manager for PepsiCo Pakistan, said: “The Change the Game Challenge reflects our commitment to sustainability and solving global problems, at a local level. It is also a competition about harnessing the creative potential of our youth to solve critical environmental issues. We look forward to the solutions they propose.” The Change the Game Competition targets 3rd and 4th year Undergraduate students as well as Graduates with a maximum of 2 years’ work experience. Candidates must have a Business or Engineering background. The participants in this competition will have access to educational and informative sessions delivered by PepsiCo professionals, providing them with an unprecedented insight into the workings of the company, and imparting knowledge that they can then transfer to their future careers. Potential candidates are also being scouted through a series of campus drives that will take place in Karachi, Lahore and Islamabad. For registrations and more information on the Change the Game Challenge, visit www.pepsicochangethegame.com.

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PepsiCo Foundation announces $100,000 grant to WFP Pakistan


Islamabad; August 3rd, 2018 – Ahead of  the start of the academic school year, the PepsiCo Foundation has announced a USD 100,000 grant to the United Nations World Food Programme (WFP; the world’s largest humanitarian agency fighting hunger worldwide). This contribution to the WFP will help deliver 400,000 nourishing meals to underserved adolescent female students in the newly-merged districts of Khyber Pakhtunkhwa province. The grant was awarded as a result of Ready, Step, Move…Give!, a step-challenge program created by Healthy Living, PepsiCo’s employee well-being program, and the PepsiCo Foundation, to encourage employees to get moving and focus on their well-being, while giving back to help feed children in need. The newly-merged districts of Khyber Pakhtunkhwa province consist of areas where there are low levels of female literacy; most girls of high school age are not in school. This collaboration between the PepsiCo Foundation and WFP will encourage girls to continue their study to secondary level, and help keep them in school. “In many parts of Pakistan, children go to school hungry, unprepared to learn and unable to focus.  We are honored to partner with the United Nations World Food Programme to help keep adolescent girls in school,” said Furqan Ahmed Syed, Vice President and General Manager, PepsiCo Pakistan and Afghanistan. “We know the critical role that nutrition plays in a student’s overall performance and we are proud of the passion that PepsiCo employees brought to Ready, Step, Move…Give! to improve their own wellbeing and  help female students succeed by providing a healthy addition to their school day.” Ready, Step, Move…Give! is part of PepsiCo’s Performance with Purpose initiative, a set of goals focused on delivering sustainable long-term growth while leaving a positive imprint on society and the environment. By 2025, PepsiCo has committed to provide access to at least 3 billion servings of nutritious foods and beverages, to underserved consumers and communities, through a variety of channels, and through programs supported by the PepsiCo Foundation. PepsiCo is making steady progress on this goal, and as of 2017, over half a billion servings have been made available.

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2017 Sustainability Report shows significant progress


Lahore; 16 July 2018: PepsiCo International released its 2017 Sustainability Report. The report outlines the progress the company has made towards its sustainability philosophy called ‘Performance with Purpose’. Performance with Purpose is PepsiCo’s vision to deliver top-tier financial performance by improving the products the company sells, operating responsibly to protect the planet and empowering people around the world. PepsiCo has taken steps, globally, to embed these goals in their business and has made significant progress towards achieving them. Most notably, in 2017, 27.5% of the company’s net revenue came from their Everyday Nutrition portfolio. Approximately 16 million people were provided access to safe water since 2006 and 6.4 million women and girls benefited in communities around the world near where the company works. In Pakistan, PepsiCo considers sustainability to be at the heart of its operations. PepsiCo Pakistan’s agriculture and operations teams helped conserve over 1 billion liters of water in 2017 through sustainable farming practices. This number is expected to double by the end of 2018. Similarly, wastewater and air emissions have consistently met stringent standards. The use of alternative energy will expand from the current capacity of 40 KW to 370 KW by the end of 2018. On the human development front, PepsiCo became the first multinational in Pakistan to sign the Women Empowerment Principles. At their snacks manufacturing facility, PepsiCo has increased front line female talent workforce by three fold. The company has also continued their mission of empowering young girls, by mentoring hundreds of female students at Care Foundation-adopted schools.

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PepsiCo and PCSIR sign MoU


Islamabad; 8 June 2018: In a ceremony held today, PepsiCo and the Pakistan Council of Scientific and Industrial Research (PCSIR) reiterated their commitment to ensure the highest quality for PepsiCo’s snack products. Both parties signed a Memorandum of Understanding (MoU), focusing on third party monitoring and testing of PepsiCo snacks products by PCSIR, including Lay’s, Cheetos and Kurkure. “PepsiCo is committed to the development, manufacture and distribution of safe and wholesome products that consistently meet or exceed consumer requirements and adhere to all applicable regulations,” said Furqan Ahmed Syed, Vice President and General Manager for PepsiCo Pakistan. “Our business success is built upon the trust consumers have in our products. We earn their trust by designing, manufacturing and distributing safe, high quality products that deliver high levels of customer satisfaction,” he said. “We are delighted to continue this multi-year engagement with PepsiCo,” said Dr. Shahzad Alam, Chairman, PCSIR. “This collaboration is in line with our goal of working more closely with industry, so that all stakeholders benefit. Moreover, PCSIR has witnessed first-hand the quality standards of PepsiCo snack products”. The agreement builds on an existing partnership PepsiCo has had with PCSIR since 2009, whereby the Council tests and assesses the safety of our snacks products, for which the potatoes and corn are 100% locally sourced from Pakistani farmers. Through their internationally-recognized testing protocols, PCSIR will ensure that PepsiCo snack products will be compliant to all local and international regulations on quality and food safety, so that consumers can enjoy these products with confidence from PepsiCo and PCSIR.

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