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PepsiCo organizes event to promote sustainable farming


23rd January; Lahore: As part of PepsiCo’s commitment to sustainability, the company organized an event to promote sustainable farming practices for its potato farmers located in district Kasur. The event, titled the “Sustainable Farming Program Roadshow”, was organized as part of several initiatives being taken by PepsiCo under the banner of the “Sustainable Farming Program” (SFP). The SFP is a global initiative launched by PepsiCo where the company engages with farmers from which it sources directly, and provides education on field agronomy, fertilizers, irrigation, plant protection techniques and new technologies. The event showcased global best practices in sustainable farming, so that PepsiCo potato growers can employ those processes and techniques at the farm level in order to become more sustainable. The event consisted of video screenings imparting knowledge about the company’s commitment to sustainability, as well as demonstrations of high efficiency irrigation systems (HEIS; including drip and sprinkler systems) and their benefits for both crop yields as well as for the environment. The demonstrations were conducted on a PepsiCo grower’s model farm in Kasur, where growers had the opportunity to see how sustainable practices improved both quantity as well as quality of potato crop yield. In 2017 alone, PepsiCo growers helped conserve approximately 1 billion liters of water by using HEIS on their farms. “We are excited about imparting critical knowledge on sustainability best practices to our growers,” said Mr. Zahid Saleem, Head of PepsiCo Pakistan’s Agronomy function. “By putting this knowledge into action, our growers are helping the environment and also improving their own livelihoods in the process.” The event builds on PepsiCo’s core business philosophy called Performance with Purpose: a focus on delivering sustainable long-term growth while leaving a positive imprint on society and the environment. PepsiCo is the market leader in the salty snacks category, and procures 100% of the potatoes used in its Lay’s products from local farmers.

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PepsiCo and Cinepax announce extension of partnership


PepsiCo and Cinepax announced the extension of their exclusive beverage and snacks agreement, for a period of three years. Cinepax is the largest – and fastest growing – private cinema chain in Pakistan. The agreement extension provides the opportunity for PepsiCo’s entire product portfolio to be enjoyed by cinema-goers across the country, which includes snacks such as Lay’s, Cheetos and Kurkure, and beverages such as Pepsi, 7Up, Mirinda, Mountain Dew and Aquafina. The agreement renewal ceremony was attended by senior leadership from both companies, including Senior Director, Commercial - Snacks, Mr. Usman Zafar Butt, Senior Director for Franchise and Key Accounts, Mr. Mohammad Khosa, as well as the Chief Executive Officer of Cinepax Pakistan, Ms. Mariam El Bacha. “PepsiCo is delighted to extend this exclusivity agreement with Cinepax,” said Mr. Furqan Ahmed Syed, Vice President and General Manager of PepsiCo Pakistan and Afghanistan. “Partnerships such as this with Cinepax are especially exciting because of the opportunity it presents us to offer our entire snacks and beverages portfolio. We look forward to strengthening this relationship with time.” “We are thrilled to renew our long term partnership agreement with PepsiCo”, said Ms. El Bacha. “PepsiCo has been a great supporter of our company from day one and we have grown together in this alliance. PepsiCo’s wealth of knowledge and expertise in Pakistan, and their will to share it with us, will give us a platform to develop an unrivaled cinema experience for all Pakistanis!”

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The results are in from the 2018 Change the Game competition


  The 2018 Change the Game (CTG) competition is over, but the excitement continues! We were thrilled to receive 5,153 entries, out of which two teams made us proud and were ranked as the number 1 and 2 runner-ups for the Asia Pacific region. This is no small feat, considering how stiff the competition was and how many rounds these teams had to progress through. For the 2018 competition, participants were asked to address the business challenge of managing plastic waste and eliminating plastic in production. The 1st regional runner-up was Team Sustainablers from IBA University, consisting of Hamza Raza and Ahmed Masood. Their big idea to curb plastic waste was to introduce a customer-driven waste collection and management system leveraging PepsiCo’s retail salesforce to help collect and recycle plastic waste. The 2nd regional runner-up was Team LUMS Basic from LUMS, consisting of Alyshan Parvez and Muhammad Mansoor. Their idea was to introduce a smart container that automatically recognizes, sorts and compresses plastic using sensors, and sends an automatic notification to a plastic collection company. Hamza and Ahmed will be joining the PepsiCo family as Management Trainees in a few months, while Alyshan and Mansoor will be shadowing one of our senior business leaders for a full week, and also get a career coaching session with our General Manager. Team Sustainablers had this to say about the competition: “PepsiCo CTG was an experience worth living all over again!” while Team LUMS Basic said: “the competition gets tougher and more thrilling every year. CTG 2018 was one of its kind!” Join us in congratulating these bright individuals! To find out more about the CTG competition, please visit the CTG website, and follow our social media channels to keep abreast about the launch date for the 2019 competition.

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PepsiCo and UNDP sign MoU to assist youth into the workforce


  December 21, 2018; Islamabad, Pakistan: PepsiCo Pakistan and the United Nations Development Programme in Pakistan (UNDP) signed a Memorandum of Understanding (MoU) in Islamabad today. Krista Pilot, PepsiCo Vice President Corporate Affairs for Asia, Middle East and North Africa (AMENA) and Ignacio Artaza, UNDP Country Director, signed the MoU, which provides a framework of cooperation and facilitate and strengthen collaboration between the two to assist young people into the workforce. As highlighted by UNDP Pakistan’s National Human Development Report, more than 29% of country’s population consists of young people between the ages of 15-29 years, who live in an environment of multidimensional and intersectional vulnerabilities to these challenges. Pakistan’s ‘youth bulge’ offers unique opportunities for the country’s social and economic uplift. Both UNDP Pakistan and PepsiCo have programmes aimed at harnessing the latent potential that this youth bulge presents.   UNDP’s ‘Kamyab Jawan Pakistan or the Youth Empowerment Programme (YEP) aims at creating opportunities for knowledge, skills and leadership development; active citizen and policy engagement; and economic empowerment while creating alternative and constructive narratives, pathways and opportunities that interest, influence and drive youth and other key stakeholders, including PepsiCo to further the Agenda 2030. As one of Pakistan’s leading food and beverage companies, PepsiCo has been part of the nation’s business community for over 50 years. Together with its franchised bottling partners and distributors, the company creates more than 60,000 direct and indirect employment opportunities for Pakistani citizens, and further supports rural economies by maintaining local supply chains for products such as Lay’s and Kurkure. PepsiCo Pakistan recognizes the need to support the country’s growing young population as they come into the workforce. The partnership with UNDP aims to facilitate opportunities for young people to develop desirable job skills, such as communication, teamwork, time-management and leadership, to increase their potential for successful employment. PepsiCo will work with UNDP to ensure program participants will include youth from the areas of Punjab, Sindh and Khyber Pakhtunkhwa. PepsiCo’s initial investment will enable the Amal Academy, a Lahore-based NGO, to conduct a pilot skills development program with 1,000 young adults from these priority provinces in 2019. The program will be facilitated at local university campuses through weekend classes run over a three-month period.  Following the learnings from the pilot, the aim is to scale the program to include up to 50,000 young adults over five to ten years. Since 2013, Amal Academy has successfully trained university students in soft skills that are highly sought-after by industry experts. “Through our partnership with UNDP, PepsiCo is proud to be taking actions that will help to fulfil the great potential we see in Pakistan’s young people,” said Ms. Pilot. “Supporting youth, who account for over 60% of Pakistan’s population, is in PepsiCo’s DNA and builds on our history of supporting young people’s ambitions in cricket and music.” “The signing of this MoU between UNDP and PepsiCo presents an exciting opportunity to provide badly-needed jobs to young graduates through skills training and job placement” expressed Mr. Artaza. Both parties stated their hope that this was only the beginning of a productive and beneficial partnership between the two.

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PepsiCo CEO for Asia, Middle East and North Africa meets PM


  Mike Spanos, PepsiCo chief executive officer for Asia, Middle East and North Africa (AMENA), met Prime Minister Imran Khan in Islamabad today.  Mr. Spanos led a delegation of senior executives, which included Aamer Sheikh, chief financial officer, PepsiCo AMENA and Furqan Ahmed Syed, vice president and general manager, PepsiCo Pakistan. Demonstrating PepsiCo’s ongoing commitment to Pakistan, Mr Spanos discussed plans for the PepsiCo system to invest US$1 billion over the next five years. The Prime Minister welcomed PepsiCo’s continued investment, and Mr. Spanos extended the company’s full support to the government on its socio-economic and reform agenda. The PepsiCo delegation noted the company’s appreciation for the government’s focused efforts towards providing a positive business climate for all companies operating in Pakistan. PepsiCo has been part of the business community in Pakistan for more than fifty years. The PepsiCo system (including company-owned snacks business and franchised bottling partners and distributors) brings more than 60,000 direct and indirect employment opportunities to the citizens of Pakistan. Together, the system has invested more than US$800 million in the last five years. As one of the nation’s leading food and beverage companies, the company works with 160 Pakistani growers to purchase only locally-grown potatoes and corn for its products such as Lay’s and Kurkure. This supports an estimated 4,000 jobs while providing critical support for rural economies and empowering farmers with critical training on sustainable farming practices. Mr. Spanos extended an invitation to Prime Minister Imran Khan to inaugurate PepsiCo’s new snacks manufacturing facility in Multan early next year. The state-of-the-art facility represents an investment of US$66 million and is expected to create more than 1,500 direct and indirect employment opportunities for Pakistani citizens.   Mr. Spanos discussed the company’s support for key pillars of Prime Minister Khan’s 100 Day Plan, noting the importance of sustainable development.  The two leaders discussed the upcoming launch of two new programs to be funded by a US$1 million grant from the PepsiCo Foundation – the philanthropic arm of PepsiCo globally.  Given Pakistan’s need for clean and safe water for its citizens, PepsiCo Foundation’s grant will make safe drinking water accessible to thousands of people through the rehabilitation and installation of reverse osmosis plants.   This builds on the company’s strong record of water conservation in its locally-grown potato crops and in its snacks and beverage operations nationwide. The PepsiCo Foundation and PepsiCo Pakistan also recognize the need to support the country’s burgeoning young population.  Mr. Spanos shared with the Prime Minister the company’s plan to launch a youth skills development and leadership program that will equip the next generation to be workforce-ready and to attain meaningful employment. “Pakistan is an important market for PepsiCo AMENA. It is a country with a young and growing population, and the people of Pakistan are its greatest asset. We are proud of our 50 years of history in the country.  We have grown by taking a long-term view, making investments that respond to changing societal needs.  We strive to be a development partner with Pakistan.  We thank Prime Minister Khan for his leadership, and hope that our PepsiCo Foundation support can make a real difference in the lives of many citizens,” said Mr. Spanos.

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PepsiCo Pakistan celebrates an evening ‘With Purpose’


  What do you get when over 300 of Lahore’s socialites, influencers, corporate leaders, entrepreneurs, NGO representatives and media professionals come together to hear four remarkable youth heroes share their inspirational stories? An evening “With Purpose”! PepsiCo Pakistan organized a TED-style event titled ‘With Purpose’, where inspirational talks centered on the idea of leading lives with purpose by empowering others. The event concluded with PepsiCo announcing the launch of its youth skills program. Kanwal Ahmed, Founder and Editor-in-Chief, Soul Sisters Pakistan, talked about her journey of self-awareness that led her to establish a social platform ‘for women, by women’. Benje Williams, Co-Founder, Amal Academy, narrated the story of his search for qualified talent leading him to starting a social enterprise that develops skills and competencies for university graduates. Amneh Shaikh-Farooqui, Co-Founder, Polly and Other Stories, shared her journey of setting up an enterprise that supports creative businesses and talented artisans across Pakistan to sell unique products based on local culture, aesthetics and crafts. Umair Jaliawala, Founder, Torque Corporation, spoke about how listening to his ‘calling’ at a very young age has led him to empower thousands of people.  The evening started with PepsiCo Pakistan unveiling its Pakistan corporate video produced by the AMENA sector communications team. The video establishes Pakistan CUs country footprint, highlights brands and the PwP agenda. At the event, Pakistan CU showcased its key initiatives driven by the Performance with Purpose agenda through a multi-panel installation placed at the center of the reception area. Guests were able to learn first-hand about the PwP agenda, and also engage with the multimedia content played on the screens. Some of the highlights included PepsiCo initiatives on developing farmers’ capabilities to improve yield and conserve water, tree plantation drives, providing green energy to under-served communities and initiatives supporting women and young girls. Furqan Ahmed Syed, General Manager and Vice President for PepsiCo Pakistan and Afghanistan, also narrated the PwP agenda during his closing comments. “It is the way we do business in PepsiCo, i.e. to focus on delivering sustainable long term growth while leaving a positive imprint on society and the environment,” he said. A specially created Wall of Purpose encouraged guests to make personal pledges and post them on the wall. Between the talks, PepsiCo screened a video produced as part of PepsiCo Pakistan’s “Celebrating our Heroes” digital campaign. The video told the story of Sara Naeem, a 2016 Circle of Champions winner who works on global and sector sustainability initiatives, while based in Pakistan. At the conclusion of the event, we shared our intent of launching a nation-wide youth skills program that will train thousands of graduates on professional skills so that they can enhance their opportunity of securing meaningful jobs. The announcement was made by Pakistan’s most beloved celebrity and youth icon, Fawad Khan. The program will be co-led by Amal Academy, a Lahore-based social enterprise that has extensive experience in the skills development space. We are ecstatic about the social media buzz generated by the endeavor; we received over 11 million combined impressions for our pages on Facebook and Instagram. More than 400 content pieces were generated on various social media platforms. This content generated a high level of overall engagement – nearly 90,000 likes, comments and shares across all platforms. Help us keep the buzz going by sharing content from our social media platforms! Follow PepsiCo Pakistan on Facebook, Instagram and YouTube.

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PepsiCo volunteers establish computer lab for girls school


  Lahore; 11 October 2018: PepsiCo celebrated International Day of the Girl Child by establishing the first-ever computer lab for the students at the Care Foundation-adopted Government Girls Elementary School, located in Nawabpura, Lahore. In line with this year’s theme for the International Day of the Girl Child, “With Her: A Skilled GirlForce”, the lab will help 250 girls studying at the school learn essential computer skills. The initiative was led by a group of volunteers from the Information Technology Department of PepsiCo Pakistan. “To be able to physically setup this lab, thinking that the bright young minds of the future will benefit from this, has been a very special experience for me” said Muhammad Adil, one of the lead volunteers on the initiative. PepsiCo is focused on delivering sustainable long-term growth while leaving a positive imprint on society and the environment – a principle known as Performance with Purpose. The company’s focus includes transforming their portfolio and offering healthier options while making the food system more sustainable and communities more prosperous. One of the goals under the Performance with Purpose agenda of PepsiCo is to support initiatives that will benefit at least 12.5 million women and girls around the world, by 2025.

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PepsiCo Launches Third Edition of Change the Game Challenge


  Lahore; 10 October 2018: The Change the Game Challenge, launched by PepsiCo for the first time in 2016, is back. The goal of the competition is to harness ideas from youth on how to solve real business issues. For this year’s Change the Game Challenge, participants are being asked to address the business challenge of managing plastic waste and eliminating plastic in production. Registration for Change the Game Challenge 2018 is open from 10-24 October 2018. Top 5 runner-up teams from the competition will form part of the potential pool for PepsiCo Pakistan’s Management Trainee Program (an accelerated career development platform for recent graduates) as well as the Summer Internship Program for 2019, bypassing all the hiring processes (excluding interviews). The top 2 winning teams will win a grant of USD 100,000 to bring their ideas to life. Finally, the winning team will secure a permanent job offer from PepsiCo, with an added International job experience for 12 months in the Asia, Middle East and North Africa (AMENA) sector offices in Dubai. In case the winners have more than one year to graduate, the award will be a 2 months paid Internship within the AMENA offices. Furqan Ahmed Syed, Vice President and General Manager for PepsiCo Pakistan, said: “The Change the Game Challenge reflects our commitment to sustainability and solving global problems, at a local level. It is also a competition about harnessing the creative potential of our youth to solve critical environmental issues. We look forward to the solutions they propose.” The Change the Game Competition targets 3rd and 4th year Undergraduate students as well as Graduates with a maximum of 2 years’ work experience. Candidates must have a Business or Engineering background. The participants in this competition will have access to educational and informative sessions delivered by PepsiCo professionals, providing them with an unprecedented insight into the workings of the company, and imparting knowledge that they can then transfer to their future careers. Potential candidates are also being scouted through a series of campus drives that will take place in Karachi, Lahore and Islamabad. For registrations and more information on the Change the Game Challenge, visit www.pepsicochangethegame.com.

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PepsiCo holds graduation ceremony for 2018 interns


PepsiCo’s summer internship program graduation ceremony took place at the PepsiCo Pakistan Head Office, amidst smiles and positivity, as students from across the country were making their way back to their campuses. Over 2,000 applicants went through a 3 step screening process, including an aptitude test, followed by screening and functional interviews. "The type of talent that we saw in our internship prgram was remarkable," said Usman Butt, General Manager for the Foods business. "It was heartening to see the skills and potential of these capable youth. We look forward to next year's program." After final shortlisting, 46 of the best and brightest got selected and accommodated in two different batches. The interns were assigned a total of 33 different strategic projects, specified for each intern during their 6-12 weeks of internship at PepsiCo, which were run in 4 different locations. Out of these 46 interns, 42 were undergraduate students, while 4 were graduate students. "Interning at PepsiCo provided me with a holistic view of how a large scale MNC operates,” says Fatima Yoshida, a student at LUMS. “I have a whole new appreciation for the intricacies within businesses. Companies aren't just entities; they have the capability to touch lives. Just like PepsiCo Pakistan touched mine." Next year’s summer internship program applications will open in late spring. Stay tuned for that announcement!

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