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PepsiCo & ‘Saaf Suthra Shehar’ Encourage Recycling Habits


PepsiCo Pakistan recently joined hands with the Islamabad Administration, ‘Saaf Suthra Shehar’, and Haidri Beverages Limited to incentivize plastic waste collection for the citizens of Islamabad and Rawalpindi.

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The PepsiCo-Saaf Suthra Shehar recycling program is running successfully in the twin cities of Islamabad and Rawalpindi with more and more people registering to play a part in making their cities green and clean. Last year, PepsiCo also introduced Pakistan’s very first Reverse Vending Machine (RVM) in Jinnah Super, Islamabad which allows customers to get a discount voucher for local eateries in return for plastic bottles. The initiative has proven to be successful with citizens using the vending machine daily in the capital territory and is expected to be launched in other cities soon.

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Citizens who register with Saaf Suthra Shehar will receive a free 19-liter refill of Aquafina in return for 10 plastic bottles of any shape, size, or brand. The bottles are collected by Saaf Suthra Shehar from citizens across the twin cities and sent to a recycling facility in an environmentally friendly way. This is a convenient and innovative recycling solution especially introduced for responsible citizens to facilitate them in moving empty water bottles back into the system for efficient reuse.

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This recycling initiative is an embodiment of PepsiCo’s vision for a circular economy for plastics in Pakistan. This is a proactive step forward towards cultivating a community that is conscious of its environment and opts for recycling daily. The initiative was launched under ‘Recycle for Tomorrow’ - PepsiCo’s plastic waste collection and recycling platform. PepsiCo has launched several initiatives under this platform. ‘Recycle for Tomorrow’ commenced in January 2021 with PepsiCo’s commitment to collect and recycle 4,750 tons of plastic waste within 2021. PepsiCo more than doubled this target to 10,250 tons only six months later. Programs launched under ‘Recycle for Tomorrow’ aim to drive plastic circularity to ensure that plastic doesn’t become waste.

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