PepsiCo partners with Prime Minister's Ehsaas Program
June 22nd, 2020 – PepsiCo’s Millions of Meals program joined hands with the Ehsaas ration program to deliver millions of meals to those affected by the COVID-19 outbreak across Pakistan. PepsiCo and The PepsiCo Foundation, the philanthropic arm of PepsiCo, have committed a funding of over $1.4 million to provide Millions of Meals to those in urgent need of nutrition. PepsiCo Pakistan has partnered with on ground charitable organizations to execute the program. So far, over 5.2 million meals have been distributed with the help of some of the most respected charities in the country including; RIZQ and Association for Gender Awareness & Human Empowerment (AGAHE) in Punjab, Peoples Primary Health Initiative (PPHI) in Balochistan, The Orange Tree Foundation, Network of Organisations Working for People with Disabilities Pakistan (NOWPDP) and Layton Rahmatullah Benevolent Trust (LRBT) in Sindh and Al-Khidmat in Khyber Pakhtunkhwa.
As economic activity is decelerated to combat the COVID-19 epidemic, an increasing number of people are faced with loss of income and earning opportunities. The daily wage workers are particularly vulnerable as they face an immediate loss of livelihood. In these circumstances the need for providing meals to underprivileged communities becomes the foremost requirement.
The Ehsaas Ration Program is run by the Poverty Alleviation and Social Safety Division of the Government of Pakistan under the Prime Minister’s Ehsaas program to uplift marginalized people. Under the Ehsass Ration program a digital portal has been created for donors and for those in need of meals. The portal aims to connect genuine donors directly with those in real need.
Speaking about the partnership, Dr. Sania Nishtar, Special Assistant to the Prime Minister on Poverty Alleviation and Social Safety said “We are extremely happy to see companies like PepsiCo step up in big way to support the people of Pakistan. The Ehsaas ration platform is a natural fit for genuine donors to connect with those in genuine need. We have seen the issues of duplication and inefficient use of resources in previous disaster recovery efforts. We want to make sure that donors connected on our platform can transparently connect to genuine recipients and chances of duplication are eliminated.”
The MoU was signed at the Benazir Income Support Programme (BISP) headquarters. The signing ceremony was followed by a briefing to the Prime Minister. The Prime Minister appreciated the efforts of PepsiCo other companies that have partnered on this important initiative.
Ehsaas was launched by Prime Minister Imran Khan in 2019. It is the biggest umbrella program launched in Pakistan to uplift marginalized people. Over 134 programs including the Ehsaas ration program have commenced under Ehsaas. Some of the other programs under Ehsaas include development of the National Socio-Economic Registry, One Window for social protection and livelihoods, The Kafalat Program that aims to drive digital inclusion for women, The Tahafuz Program that creates a safety net for those who suffered catastrophic events, undergraduate scholarship policy, initiatives on child stunting and The Ehsaas Amdan Program.
Furqan Ahmed Syed, CEO PepsiCo Pakistan and Afghanistan commented on the partnership, ‘In the wake of this unprecedented global crisis, PepsiCo is at the forefront of providing assistance to the most vulnerable communities across the world. Within Pakistan, our ‘Millions of Meals’ program has now reached out to communities in all provinces of Pakistan and is supporting them with the day to day nutrition needs. We are working with capable partners who are enabling us in accessing those in need. I am glad that other companies have stepped in and joined this important mission of making meals available to those in need. These are hard times for our country but we are a resilient nation and together we will overcome this challenge” - Mr. Furqan Ahmed Syed, CEO PepsiCo Pakistan and Afghanistan
As efforts accelerate worldwide to provide relief from the ravages of COVID-19, PepsiCo, Inc. (NASDAQ: PEP) and The PepsiCo Foundation have announced a more than $45 million initiative focused on helping people and communities most affected by this devastating virus. The company is funding vital support including protective gear for healthcare workers, testing and screening services, and is already in the process of distributing more than 50 million nutritious meals to at-risk populations by supporting food banks and other partners around the world.