Lay's Pakistan breaks Guinness World Record
Lahore June 13th 2017: Lay’s Pakistan recently launched its mega campaign of the year ‘Say It With A Smile’ with the exciting initiative to make Pakistanis smile across the country. As part of the campaign, Lay’s Pakistan set out to conduct a GUINNESS WORLD RECORDS™ official attempt for the Largest packaged food mosaic in the world. The previous record, held by Sharp MEA FZE, was set on October 3rd, 2013 in Dubai, UAE, and measured 953.42 square meters. Lay’s Pakistan has set a new record by creating the Largest packaged food mosaic in the world using Lay’s smiles packs, measuring 1,068.40 square meters, here in Lahore, Pakistan.
Mr. Furqan Ahmed Syed, General Manager for PepsiCo Pakistan, said: “We are excited to achieve this amazing feat as part of Lay’s Smiles campaign. The mosaic featured big smileys made out of Lay’s packs; representing our intention to spread smiles across our valued consumers in Pakistan.” He added, “We set out to conduct a 48-hour long activity to create the Largest packaged food mosaic in the world using 38,659 Lay’s Smiles packs. Our hard work has paid off and today, Lay’s Pakistan has successfully entered the elite group of GUINNESS WORLD RECORDS™ holders.”
About PepsiCo Pakistan (Pepsi-Cola International Pvt. Ltd. – “PCI”)
PCI was one of the first multinational companies to set up operations in Pakistan. Since commencing its beverage business in the country in 1967, it has grown to be one of the largest consumer goods producers in Pakistan and a market leader in refreshment beverages and snacks. The PCI System including its bottling partners and snacks portfolio directly employ over 15000 individuals while over a million are also indirectly associated with the business. The latter includes retailers, distributers, suppliers, transporters and farmers. With an increasing economic footprint, PCI plays an integral part in the economic growth and prosperity of the nation.
PCI’s beverage FOBO (Franchise Owned Business Operations) business operates through its valued bottling partners, which manufacture and sell high quality and leading PepsiCo beverage products such as Pepsi, Mountain Dew, 7 Up, Sting, Mirinda, Slice and Aquafina. PCI’s snacks COSO (Company Owned Snacks Operations) business, which was launched in Pakistan in 2006, now features globally renowned brands including Lays, Wavy, Cheetos, Kurkure and Quaker, which have established themselves as favorites with the Pakistan market. Pakistan is one of the few markets which have the distinction of exporting locally manufactured snacks to over six countries including Malaysia.
Since 1967, the PCI System has made significant investments in the form of a beverage concentrate plant in Hattar, beverage manufacturing plants nationwide and state-of-the-art snacks manufacturing facility at the Sundar Industrial Estate in Lahore. The Pakistan business ranks in the top ten global markets for PepsiCo.