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WWF-Pakistan and PepsiCo pledge to mitigate climate change

Lahore, 1 March 2018: Lahore, as well as other cities in Pakistan, are losing green spaces and natural ambience. We need to revisit our development schemes and address the environmental concerns arising as a result of this. This was stated by speakers during a tree plantation drive jointly organized by WWF-Pakistan and PepsiCo at Sundar Industrial Estate (SIE), Lahore. The drive is part of PepsiCo’s commitment to plant trees for environmental sustainability, and has been initiated as part of WWF’s Earth Hour which will be observed on 24 March 2018 across the world. WWF-Pakistan is supporting PepsiCo to fulfil its commitment of planting a total of 22,000 indigenous trees mainly in Changa Manga, while 2,000 will be planted by PepsiCo in other locations including SIE. The main purpose of the drive is to enhance health, improve air quality and mitigate the adverse impacts of climate change. It was shared that the lack of green belts and increased concrete cover has led to elevated temperatures in cities. Furthermore, new developmental projects and housing colonies are threatening the existence of greenery and the subsequent cutting of trees not only escalates greenhouse gas (GHGs) emissions but increases temperature and vulnerability to extreme weather events. It also has adverse impacts on groundwater recharge. During the ceremony, Furqan Ahmed Syed, General Manager and Vice President of PepsiCo Pakistan, said, “Today’s event is rooted in our governing philosophy of ‘Performance with Purpose’ - our commitment to making healthier products, protecting our planet and empowering our associates and the communities we serve.” Speaking on the occasion, Hammad Naqi Khan, Director General WWF-Pakistan said that according to NASA and the National Oceanic and Atmospheric Administration the year 2017 was among the three warmest years on record. “There is an urgent need to connect people to nature as part of our shared responsibility and sustainable future.  Pakistan has the highest annual deforestation rate in Asia and forests cover is less than 2.5 per cent of the total land. There is an urgent need to initiate massive plantation drives in and near metropolitan cities to reduce the adverse impacts of climate change.” He also shared that although Pakistan is not contributing much to climate change it ranks among the top ten most vulnerable countries and is exposed to its adverse impacts such as extreme weather events, more persistent droughts, floods and heatwaves. He emphasized the need of public-private partnerships to promote the cause of the environment in the country. U.S. Consulate Lahore’s economic chief Ann Mason said that trees are essential to life on Earth, and provide vital ecosystem services like clean air, water, food, timber, medicine and many other benefits. To better protect the environment, she added, there is a need to value and conserve trees and forests that help reduce carbon emissions and provide livelihood opportunities to local communities.  Earth Hour started as a symbolic lights out event in Sydney in 2007, and has now grown to engage individuals, business and organizations in over 7,000 cities and more than 180 countries and territories during the hour and beyond. Earth Hour 2018 will be celebrated on Saturday, 24 March 2018 between 8:30 p.m. and 9:30 p.m. local time. As accelerating climate change and staggering biodiversity loss threaten the planet, the movement will bring together millions of people to connect to Earth and spark never-before conversations on climate change and the loss of nature around them, undeniably the need of the hour. As the staggering decline in biodiversity threatens climate action and sustainable development globally, Earth Hour 2018 focuses on shining a light on the accelerating biodiversity loss on our planet. The movement invites hundreds of millions of WWF supporters and global networks to ‘spark’ urgent conversations on loss of nature around them. This year WWF-Pakistan is focuses its efforts on real goals to combat climate change by urging the government, private sector and individuals to plant indigenous trees. So far the organization will plant close to 45,000 saplings, out of which 22,000 are part of PepsiCo’s commitment.

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PepsiCo celebrates 25 year partnership with MCR Group

Karachi; 31 January 2018: PepsiCo and the MCR Group celebrated their 25 year partnership at an event. Senior leadership from both entities was present at the event, where a 5 year extension in the partnership was also announced. MCR Group is the master franchise operator for Pizza Hut, Burger King and TGIF restaurants in Pakistan. “I congratulate the PepsiCo Pakistan family and the MCR Group on this landmark occasion”, said PepsiCo CEO for the Asia, Middle East and North Africa sector, Mr. Mike Spanos. “This silver jubilee is a celebration of the achievements made thus far, and presents us with tremendous opportunities for the future”, said Mr. Furqan Ahmed Syed, VP and GM for PepsiCo Pakistan. “We are pleased to extend our long association with PepsiCo. We, and our customers, greatly enjoyed this partnership”, said Mr. Aqueel Hassan, Chairman and CEO, MCR Group.

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PepsiCo continues to be the first choice for Air Blue

Lahore; 2 November 2017: PepsiCo and Air Blue announced extension of its 13 years partnership. The partnership was established in 2004, when Air Blue was founded. With the extension of this partnership, PepsiCo maintains its leadership in the air travel segment, in Pakistan, as the exclusive beverage partner. The agreement was signed in the presence of senior management from PepsiCo and Air Blue. “PepsiCo is proud to partner with Air Blue for the last 13 years,” said Vice President and General Manager of PepsiCo Pakistan, Mr. Furqan Ahmed Syed. “The signing of this agreement allows us to continue to offer Air Blue passengers an assortment of PepsiCo beverages that have delighted consumers for decades.” Speaking about the agreement, Air Blue Managing Director, Mr. Junaid I. Khan, commented, “We are positive that our continued business alliance with PepsiCo will help us achieve even higher standards of quality and service, and this renewal of agreement shall again prove to be of great success and mutually beneficial for both partners and their customers.” Air Blue is Pakistan’s fastest growing private airline, possessing a state-of-the-art fleet of Airbus A320-321, which is providing air transport to domestic and international destinations. Since commencing its beverage business in the country in 1967, PepsiCo has grown to be one of the largest consumer goods producers in Pakistan and a market leader in refreshment beverages and snacks.

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PepsiCo Launches Second Edition of Change the Game Challenge

Lahore; 28 September 2017: The Change the Game Challenge, launched by PepsiCo for the first time in 2016, is back. Through the Change the Game Challenge, participants – in teams of two – are asked to solve this year’s business challenge of starting their own health and nutrition business in the food and beverages space and to clarify which health and nutrition business they will start and why. Given the success of last year’s competition, the Change the Game Challenge 2017 has been opened to even more countries than before, including Pakistan, giving millennials in 10 countries the opportunity to sign up. Furqan Ahmed Syed, Vice President and General Manager for PepsiCo Pakistan, said: “The Change the Game Challenge reflects our commitment to building a sustainable future – for the company as well as the consumers we serve. This competition is about harnessing the creative potential of potential of our youth, and making them part of our future thinking. We look forward to seeing Pakistan’s youth make it to the global stage as the winners in this year’s competition.” Candidates who wish to be a part of the competition must be students, recent graduates or professionals with less than three years of experience. Shortlisted teams will pitch their ideas to Indra Nooyi, PepsiCo CEO. Winners are then offered a job with PepsiCo in their relevant Region. First Runners-up are offered a job with PepsiCo in their home country or given the opportunity to shadow PepsiCo business leaders for a week, while second Runners-up will be given the opportunity to shadow PepsiCo business leaders for a day in their home country. The participants in this competition will have access to educational and informative sessions delivered by PepsiCo professionals, providing them with an unprecedented insight into the workings of our company, and imparting knowledge that they can then transfer to their future careers. Potential candidates are also being scouted through a series of campus drives that took place in Karachi, Lahore and Islamabad. Top 5 runner-up teams will qualify for the PepsiCo Pakistan Management Trainee Program for 2018, bypassing all the hiring processes, except interviews. Registration for Change the Game Challenge 2017 is open till October 6, 2017. For more information on the Change the Game Challenge, visit

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PepsiCo Pakistan signs on to Women’s Empowerment Principles

Lahore; 17 August 2017 - PepsiCo Pakistan signed on to the Women’s Empowerment Principles, a joint initiative of UN Women and the UN Global Compact. These Principles provide a set of considerations to help the private sector focus on key elements integral to promoting gender equality in the workplace, marketplace and community, through policy and action.  “We are so proud to partner with UN Women on the critical issue of women’s empowerment in Pakistan,” said Mr. Furqan Ahmed Syed, Vice President and General Manager for PepsiCo Pakistan and Afghanistan. “PepsiCo has been a corporate trailblazer when it comes to empowering women – inside and outside the workplace. This partnership is an opportunity for us to take our gender equality journey to even greater heights.” Gender parity is a cornerstone of PepsiCo’s robust diversity and engagement agenda as well as its culture. In fact, PepsiCo leverages diversity and engagement as a competitive business advantage that fuels innovation and fosters engagement with employees and members of the communities in which we do business. Mr. Syed further added, “The cornerstone of a gender equal workforce is the provision of an enabling ecosystem. PepsiCo offices provide female staff members with on-site day care facilities, flex work, extended leave/sabbatical policies, one-on-one mentoring by senior staff and opportunities to do the same for underprivileged young women in the communities we operate. Indeed, diversity and inclusion will be critical to achieving our Performance with Purpose goals for 2025 by helping to create a sustainable advantage for us.” By signing on to the seven steps of the Women’s Empowerment Principles, PepsiCo takes a global approach to four key areas: promoting economic development through female entrepreneurship, championing gender diversity in business and corporate level, public-private partnerships for advancing women’s economic opportunities and providing potential business and investment opportunities through supplier diversity and marketing practices.

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Lay's Pakistan breaks Guinness World Record

Lahore June 13th 2017: Lay’s Pakistan recently launched its mega campaign of the year ‘Say It With A Smile’ with the exciting initiative to make Pakistanis smile across the country. As part of the campaign, Lay’s Pakistan set out to conduct a GUINNESS WORLD RECORDS™ official attempt for the Largest packaged food mosaic in the world. The previous record, held by Sharp MEA FZE, was set on October 3rd, 2013 in Dubai, UAE, and measured 953.42 square meters. Lay’s Pakistan has set a new record by creating the Largest packaged food mosaic in the world using Lay’s smiles packs, measuring 1,068.40 square meters, here in Lahore, Pakistan. Mr. Furqan Ahmed Syed, General Manager for PepsiCo Pakistan, said: “We are excited to achieve this amazing feat as part of Lay’s Smiles campaign. The mosaic featured big smileys made out of Lay’s packs; representing our intention to spread smiles across our valued consumers in Pakistan.” He added, “We set out to conduct a 48-hour long activity to create the Largest packaged food mosaic in the world using 38,659 Lay’s Smiles packs. Our hard work has paid off and today, Lay’s Pakistan has successfully entered the elite group of GUINNESS WORLD RECORDS™ holders.” About PepsiCo Pakistan (Pepsi-Cola International Pvt. Ltd. – “PCI”) PCI was one of the first multinational companies to set up operations in Pakistan. Since commencing its beverage business in the country in 1967, it has grown to be one of the largest consumer goods producers in Pakistan and a market leader in refreshment beverages and snacks. The PCI System including its bottling partners and snacks portfolio directly employ over 15000 individuals while over a million are also indirectly associated with the business. The latter includes retailers, distributers, suppliers, transporters and farmers. With an increasing economic footprint, PCI plays an integral part in the economic growth and prosperity of the nation.  PCI’s beverage FOBO (Franchise Owned Business Operations) business operates through its valued bottling partners, which manufacture and sell high quality and leading PepsiCo beverage products such as Pepsi, Mountain Dew, 7 Up, Sting, Mirinda, Slice and Aquafina. PCI’s snacks COSO (Company Owned Snacks Operations) business, which was launched in Pakistan in 2006, now features globally renowned brands including Lays, Wavy, Cheetos, Kurkure and Quaker, which have established themselves as favorites with the Pakistan market. Pakistan is one of the few markets which have the distinction of exporting locally manufactured snacks to over six countries including Malaysia. Since 1967, the PCI System has made significant investments in the form of a beverage concentrate plant in Hattar, beverage manufacturing plants nationwide and state-of-the-art snacks manufacturing facility at the Sundar Industrial Estate in Lahore. The Pakistan business ranks in the top ten global markets for PepsiCo.

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PepsiCo renews commitment to empowering women

Lahore; 9 March 2017; PepsiCo celebrated International Women’s Day at its Head Office with an interactive session, which brought together women of diverse backgrounds to speak about their challenges and accomplishments. This year’s theme for International Women’s Day was “Be bold for change”.The session, modeled on the TEDx theme of speaking extemporaneously, included comments from speakers, questions from the audience, and concluded with a vote of thanks by Mr. Adel Garas, PepsiCo’s President for the Asia Pacific Region. “People are PepsiCo’s greatest asset,” said Garas. “We believe in building a workforce that reflects the diverse consumers and communities we serve. Gender equality, diversity and inclusion are core to our company’s values and how we operate as a global corporate citizen in Pakisan and around the world.While we have accomplished much, we recognize that there is more work to do. We recently surveyed female associates to help us identify opportunities to positively impact engagement and commitment of our female associates, and enable them to unleash their full potential.” Adding to Mr.Garas’s comments, PepsiCo Pakistan’s Vice President and General Manager, Mr.Furqan Ahmed Syed,thankedPepsiCo’s female associates for their invaluable contributions. “You have been an integral part of our successes over the years and I count on your passion, creativity and leadership to make PepsiCo Pakistan the pride of PepsiCo, and an employer of first choice for females in our country,” said Mr. Syed. “Indeed, diversity and inclusion will be critical to achieving our Performance with Purpose goals for 2025 by helping to create a sustainable advantage for us.” The International Women’s Day celebration takes place at a time when PepsiCo Pakistan has made significant strides in making the organization more female-friendly. Steps in this direction include the day care facilities for young children established at both the Head Office as well as the snacks plant, a mentorship program for young females, creation of the PepsiCo Pakistan Women’s Forum, and the scaling up of the Lighting Up Lives program so that families with women and children can benefit. Guest speakers at the session consisted of Ms. ShamimAkhtar, Pakistan’s first female truck driver; Ms. Zenith Irfan, Pakistan’s first female motorcyclist to travel to Khunjerab Pass; Ms. Rubina Jamal, a trekker who has taken expeditions to some of the world’s tallest mountains.

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PepsiCo launches Hepatitis C awareness campaign

Lahore; 1st March 2016: PepsiCo Pakistan launched a CSR campaign to raise awareness about Hepatitis C. In its first phase all PepsiCo employees will be tested and given key information about Hepatitis. The initiative is launched in collaboration with Ferozsons Laboratories Limited. The kickoff session held at the PepsiCo Head Office discussed messages around disease awareness and prevention, with a presentation by a leading hepatologist. After the awareness session, information about the disease was distributed, followed by on-spot screening for Hepatitis C for all associates. Globally, Pakistan is number 2 on the list of countries most impacted with viremic HCV infections. Viral Hepatitis presents a serious public health challenge to Pakistan, with an estimated 20 million patients suffering from either Hepatitis B or C. Almost 250,000 new infections are added annually to the already inflated pool of Hepatitis C patients in Pakistan. While commenting on the initiative, PepsiCo Pakistan's Head of Corporate Affairs, Khurram Shah, said that this collaboration with Ferozsons on Hepatitis C awareness demonstrates the company’s commitment to the health of its employees.  “We value our employees and believe that a healthy workforce can contribute more effectively to not just the company, but to society in general”, he added. “Campaigns like this will further enable PepsiCo to run a successful global company that creates long-term value for society and its stakeholders, which is the philosophy at the core of our Performance with Purpose goals for 2025.” Osman Khalid Waheed, CEO of Ferozsons Laboratories said, "Ferozsons is a patient centric company committed to bringing world class treatments for critical diseases that are most prevalent in Pakistan. Our journey in liver disease started with bringing injectable treatments in 2006 leading up to introduction of oral Hepatitis C anti-viral treatment which has changed the landscape of Hepatitis C globally and in Pakistan.” He appreciated PepsiCo for its leadership, and said that such partnerships within the private sector are instrumental in supplement public sector efforts towards the elimination of Hepatitis C – a goal Pakistan and other countries have committed to achieving by 2030.”  

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