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PepsiCo announces Rs 775 Million to support social impact


  February 12, 2020, Islamabad – PepsiCo, the leading food and beverage company,  today announced its intention to invest Rs 775 million (US $5 million) for social impact programs in Pakistan over the next 3 years. Investment in social impact is part of the company’s broader vision to become a global leader in convenient foods and beverages by “Winning with Purpose.” The plan was announced by Eugene Willemsen, PepsiCo’s Chief Executive Officer, Africa, Middle East, South Asia, during his meeting with Prime Minister Imran Khan in Islamabad. The funds will be invested in programs that will help build a thriving future for Pakistan.  One set of investments will support the Governments Clean Green Pakistan movement towards environmental sustainability by providing access to safe water for underserved communities, and replenishing ground water resources near the communities where the company operates.  These resources will also go to support groups working in line with the aims of Ehsaas to support a circular economy for plastic packaging. On the human development side, the company will expand its existing support for youth employment and skills development, in line with Kamyab Jawan.  “PepsiCo has been a long standing partner to Pakistan for more than 50 years, and we see a bright future for this vibrant nation.” said Mr. Willemsen. “The company is proud to support proven, results-driven programs that are aligned with the social agenda of the government. Together, we can improve the lives of young people and serve as responsible stewards of the environment. ” During the meeting, Mr. Willemsen also updated the Prime Minister on PepsiCo’s previously announced commitment to continue investing in business operations in Pakistan over five years from 2018-2023. The company is a major employer in Pakistan, and creates more than 60,000 employment opportunities for Pakistani citizens across its value chain. In the past year,  PepsiCo has inaugurated a snacks manufacturing facility in Multan. This greenfield project is a Rs 8.1 Billion(US $68 million) investment in Multan, creating 1,500 direct and indirect job opportunities.. The increased production capacity enabled by the Multan facility has also increased the company’s procurement of local potato and corn. 100 percent of the potato and corn used in the manufacture of the company’s potato chips in Pakistan is locally sourced. To support local farmers, the company has launched a sustainable farming program in 2016 to promote mechanization and water conservation through the use of high efficiency irrigation systems.

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PepsiCo celebrates “An Evening of Purpose and Inspiration”


  December 16th, 2019 – PepsiCo organized an event titled ‘With Purpose’ in Lahore. The event showcased PepsiCo’s sustainability efforts in four key areas; next generation agriculture practices, access to safe water, women empowerment and youth employment. The evening also served as a platform for 4 brilliant young speakers to share their vision of purpose and social impact. Najeeha Farooq, Co- Founder Roshni Rides, spoke about her journey of setting up a professional, comfortable and reliable transport solution for women and children. Rizq a social enterprise committed to ending huger in Pakistan was represented by one of it’s co-founders Musa Aamir, Musa spoke candidly about the challenges and triumphs that come with running a non-profit. Faiza Saleem, one of the first female standup comedians in Pakistan added some insightful humor to the mix about breakings myths in a male dominated genre. The fourth speaker was Annum Tariq, a graduate of the PepsiCo – Amal leadership program. Her talk was about the struggles fresh graduates go through in finding a job and how the youth program helped her in gaining an edge with prospective employers. The event focused on the four pillars of PepsiCo’s ‘Winning with Purpose’ Agenda in Pakistan. Installations demonstrating PepsiCo’s impact in each area were appreciated by the attendees. In water, PepsiCo has partnered with Water Aid to provide access to safe water to 150,000 people  in Lahore, Karachi and Islamabad. The first rehabilitated filtration plant under this initiative was inaugurated in Lahore last month. This intervention feeds in to PepsiCo’s global goal of providing access to safe water to 25 million people by 2025. PepsiCo is leading the Next Generation Agriculture Practices in Pakistan by helping its farmers adopt high efficiency irrigation systems, educating them on alternatives to stubble burning, encouraging peer to peer learning and water conservation. Since 2017, PepsiCo has helped its farmers reduce water consumption by 2.6 billion liters. PepsiCo is commitment to Women Empowerment. Women make up 20 percent of the company’s frontline workforce. The company has onsite day care facilities, offers mentor ship programs for women and offers opportunities for location fee roles and career growth across different functions. PepsiCo in partnership with Amal Academy is running a program that develops the professional skills of university graduates to enhance their opportunities for gaining meaningful employment. . So far, one 1000 young men and women have graduated from the program On the occasion, CEO PepsiCo Pakistan and Afghanistan Furqan Ahmed Syed announced PepsiCo’s commitment to enroll another 2000 university graduates into the program and expand the program into Sindh and Khyber-Pakhtunkhwa. On the occasion, Furqan Ahmed Syed, CEO for PepsiCo Pakistan and Afghanistan shared PepsiCo’s agenda of Winning with Purpose and acknowledged colleagues and partners and individuals outside of the organization who have championed and advocated the ‘With Purpose’ Agenda.

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Filtration facility inaugurated under Clean & Green Pakistan


  December 6th 2019 – Mian Muhammad Aslam Iqbal, Minister of Industries, Commerce and Investment Punjab, inaugurated a rehabilitated water filtration facility in Lahore. The refurbishment was facilitated by the international non-governmental organization, WaterAid, with the financial support from global food and beverage company, PepsiCo.  It is expected that 3,500 people from the Millat colony, Lahore will directly benefit from the new facility, an additional 5,000 people from the Gaus ul Alam colony in the Gulberg area of Lahore will also take benefit. This is the first project implementation under PepsiCo’s commitment to the Clean and Green Pakistan Initiative launched by the Prime Minister of Pakistan late last year. To support the ‘access to safe water’ pillar of the Clean and Green Pakistan Initiative, PepsiCo is working to provide safe water to 140,000 people in the country by 2021. Speaking at the inauguration Minister of Industries, Commerce and Investment Punjab Mian Muhammad Aslam Iqbal said, “Water is essential for human survival and cannot be replaced. I appreciate this collaboration between PepsiCo and WaterAid in supporting the Punjab Government in ensuring access to safe water to marginalized communities in Lahore.” Mr. Furqan Ahmed Syed, CEO PepsiCo Pakistan and Afghanistan said, “Access to safe water has remained a challenge for Pakistan. With our partners WaterAid, we are on a mission to enable access to safe water for underserved communities in Karachi, Lahore and Islamabad. This is in line with our global commitment to provide access to safe water to 22 million people by 2025.’ Mr. Siddiq Khan, Country Representative, WaterAid Pakistan commented, “WaterAid Pakistan is committed to supporting Clean and Green Pakistan Initiative by the Government of Pakistan and are happy that through this collaboration we were able to reach vulnerable populations residing in the urban areas. PepsiCo and WaterAid Pakistan will continue to take initiative to provide access to safe water as part of the Clean Green Pakistan M.” Increasing access to safe water for vulnerable individuals is one of the most urgent challenges the world faces. Addressing this challenge has long been a priority for PepsiCo. Through partnerships funded by The PepsiCo Foundation, the company’s philanthropic arm, it has provided more than 22 million people in underserved communities around the world access to safe water since 2006. In the last year alone, PepsiCo and its partners expanded access for more than 6 million people, indicating the company is on track to exceed its goal to support a total of 25 million people with safe water access by 2025.

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PepsiCo expands Sustainable Farming Program across 7m acres


  December, 02, 2019: As part of PepsiCo’s ongoing commitment to sustainability, the company organized the “Sustainable Farming Program Road Show” to promote sustainable farming practices for its potato farmers located in district Kasur. The “Sustainable Farming Program” (SFP) is part of PepsiCo’s ‘Next Generation Agriculture’ strategy which aims to drive progress in making agriculture more resilient, intelligent and inclusive.   Agriculture is the foundation of the food system and the root of PepsiCo’s business. To make their foods and beverages, PepsiCo uses more than 25 crops sourced across 60 countries and supports over 100,000 jobs in and throughout their agricultural supply chain. This scale and reach means that the standards and practices that PepsiCo employs and promotes can influence the environmental, social and economic impacts of agriculture around the world.” PepsiCo engages with growers with farms of all sizes and types around the world in order to encourage continual improvement in sustainable farming practices, ensuring respect for workers' human rights, enhancing growers' capabilities, addressing health and safety protocols. PepsiCo works with farmers to provide education on field agronomy, fertilizers, irrigation, plant protection techniques and new technologies, supporting them to adapt best practice to fit the crop and local circumstances.  The SFP Road Show showcased global best practices in sustainable farming, so that PepsiCo potato growers can employ those processes and techniques at the farm level in order to become more sustainable. The event consisted of video screenings imparting knowledge about the company’s commitment to sustainability, as well as demonstrations of high efficiency irrigation systems (HEIS; including drip and sprinkler systems) and their benefits for both crop-yields as well as for the environment. The demonstrations were conducted on a PepsiCo grower’s model farm in Kasur, where growers had the opportunity to see how sustainable practices improved both quantity as well as quality of potato crop yield. The event was attended by 40 growers. sensitization on the importance of clean water, sanitation and hygiene were also part of the event. Demonstration on waste management techniques and better living conditions for farm workers through better pay and housing accommodation were stressed upon. Zahid Saleem, head of PepsiCo Agriculture Supply Chain said, “Engagement with farmers is the driving force behind our sustainable agriculture program. The purpose of opening this demonstration farm to other local farmers is to enable peer-to peer learning and promote the wider adoption of sustainable farming practices”. PepsiCo aims to expand SFP across 7 million acres to increase responsible agricultural practices, improve crop yields and growers’ livelihoods, and advance respect for workers’ fundamental human rights.

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PepsiCo and Telenor Microfinance Bank signs MoU


  ISLAMABAD, NOVEMBER 28, 2019 – As part of the CEO Partnership for Economic Inclusion (CEOP), Pakistan’s leading financial institution, PepsiCo the leading food and Beverage Company, and Telenor Microfinance Bank signed a Memorandum of Understanding for the launch of Merchant to Distributor payments. The two companies signed the contract in the presence of H.M. Queen Máxima of the Netherlands, the UN Secretary-General’s Special Advocate for Inclusive Finance for Development (UNSGSA). She visits Pakistan for three days to discuss the importance of safe and affordable access to financial services to improve the economic lives of people.  Senior officials from both organizations were also present at the signing. Under the agreement, the two companies collaborate to provide greater access to easy and affordable financial services for the underserved retail segment by digitizing retail value-chain via Easypaisa, Telenor Microfinance Bank’s digital payments platform. In the pilot phase the companies are testing the service to support PepsiCo distributor-merchant payments. This facility aims to provide a convenient method that allows distributors to send and receive payments easily. Sharing his view on the occasion, Mr. Furqan Ahmed Syed, CEO, PepsiCo Pakistan & Afghanistan, said: “We are proud to be partnering on the CEOP initiative in Pakistan. Access to digital finance for all is clearly in the interest of companies and its partners and it resonates closely with the PepsiCo vision of Winning with Purpose.” Mohammad Mudassar Aqil, President, and CEO, Telenor Microfinance Bank expressed the following views about the initiative at the ceremony: “We welcome UN Special Advocate Queen Máxima on her visit to the country. Pakistan in the last few years has done a lot to promote financial inclusion in the society. Easypaisa was the first mobile wallet in Pakistan and it has transformed the way a large part of the population performs financial transactions. We are proud to expand our services into the corporate sector and partner with a corporation like PepsiCo which has an extensive number of distributors spread across the country.” The CEO Partnership for Economic Inclusion (CEOP) is an informal private-private partnership of ten international businesses from various sectors on a CEO level convened for the first time in January 2018 by the UNSGSA. Its aim is to exchange knowledge and experience and step up cooperation in the area of financial inclusion and also expand the market potential of the businesses. The CEOP paved the way for this Merchant to Distributor payments arrangement between Telenor Microfinance Bank and PepsiCo. (https://www.unsgsa.org/resources/news/leading-ceos-share-experiences-private-private-partnerships) Before witnessing the signing ceremony, Queen Máxima visited a distribution center of PepsiCo where she met a distributor and three merchants who have been part of this pilot project. She also interacted with a merchant at his shop and conversed with him about challenges that he faces during his daily financial transactions and while availing credit sources.

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PepsiCo hosts seminar on Food Safety in Peshawar


  Peshawar, Khyber Pakhtunkhwa, 24th October 2019 - PepsiCo Pakistan, the Pakistan Council on Scientific and Industrial Research (PCSIR) and KP Food Safety and Halal Authority jointly organized a seminar titled ‘Food Safety; A Collaborative Approach’. The event aimed at raising awareness about food safety served as a forum for collaboration amongst some of the key stakeholders in the food value chain. KP Minister for Food Mr. Qalandar Khan Lodhi commented, “Food safety is a serious issue and a meaningful resolution will require a concerted effort from all the stakeholders present here. The KP government through its Food Safety and Halal Food Authority had been working tirelessly to raise awareness on food safety across the province. I would like to recognize PepsiCo’s initiative of ensuring long-term and sustainable progress in food safety. Forums such as this seminar offer a great opportunity for sharing best practices and perspectives.” Mr. Suhail Khan, DG KP Food Safety and Halal Food Authority remarked,” In order to prevent foodborne diseases and to protect the health of our families and communities we must all ensure that food safety is a top priority for all of us.” Director Corporate Affairs PepsiCo Pakistan, Mr. Hatim Khan said, “Food safety is a top priority for PepsiCo. We are happy to collaborate on this multi-stakeholder approach to food safety championed by Khyber Pakhtunkhwa Food Safety and Halal Authority and the Pakistan Council for Scientific and Industrial Research. We will continue to support such knowledge sharing platforms.” The event was attended by over 100 participants and had representation from government bodies, academia, industry and trade associations. A panel of experts shared their knowledge and experiences of food safety aspects through various technical presentations. This was followed by a panel discussion on the roles and responsibilities of various stakeholders in the food value chain. DG PCSIR, Mr. Farid Ullah Khan in his address said, “Economic losses are directly linked with failure in Food Safety but can be overcome by using modern techniques. It is my ask from all able stakeholders gathered here today to come together to develop innovative and sustainable solutions to food safety issues.” He especially mentioned that PCSIR Peshawar is located at an ideal position regarding the agriculture products as there are several foods and herbal processing units in its vicinity. Peshawar is also a dry port and hub of imports and exports of the food and herbal products to the Gulf countries, Afghanistan and Central Asian countries. He said that we should avail maximum benefits from such pivotal location to add to our foreign exchange reserves.

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PepsiCo Champions Youth Skills Development


  Lahore, Punjab, 20th September 2019 – PepsiCo Pakistan, Amal Academy and the Punjab Higher Education Commission (PHEC) signed a Memorandum of Understanding (MoU) in the presence of Mr. Furqan Ahmed Syed, CEO, PepsiCo Pakistan and Afghanistan and Prof. Dr. Fazal Ahmed Khalid, Chairman PHEC. The purpose of the MoU is to support PepsiCo and Amal Academy’s collaboration efforts on youth development. Pakistan’s growing youth means a rising workforce that needs employment opportunities. Between 2005 and 2014, the unemployment rate for those with university degrees has grown from 5% to an alarming 26%*. University graduates in Pakistan have immense potential, but often haven’t had the chance to develop the skills that are critical to realizing that potential. Additionally, students are not always familiar with the career opportunities that are available to them. As a result, they often struggle to transition from their academic life into meaningful jobs and careers. Earlier this year PepsiCo Pakistan partnered with Amal Academy to run professional skills development program, targeted specifically at young people. The pilot program is part of a USD 300,000 PepsiCo grant which has trained over 1,000 university students, 34% of which are women. So far, 70 percent of the job seeking graduates have been offered employment within three months of completing the program. The partnership between PHEC, PepsiCo and Amal Academy will give greater access to public university students in Punjab to enroll and benefit from the program. The ceremony was presided by Punjab’s Minister for Higher Education, Mr. Raja Yassir Humayun Sarfraz. He acknowledged the effort of this public private partnership to support Pakistan’s youth and said, “It is great to see companies like PepsiCo aligning themselves with one of government’s most important priorities.” Mr. Furqan Ahmed Syed, CEO, PepsiCo Pakistan and Afghanistan said, “We are very proud of this collaboration between PepsiCo and Amal Academy and are thrilled to have the Punjab Government’s support in helping us scale it and widen its reach so that more students can benefit from it. PepsiCo has had a long association with the Pakistani youth. They are talented and have great potential and it is our privilege to be able to further their ambitions.” Chairman PHEC, Prof. Dr. Fazal Ahmed Khalid said, “This program of joint collaboration with Amal Academy and PepsiCo Pakistan will facilitate students and graduates register in the various training programs offered in universities, enhance their life skills and training on professional ethics, and bridge the industry-academia gap for better employment opportunities’. Mr. Ali Siddiq, COO Amal Academy said, “This partnership showcases a renewed focus of the Government on supporting our youth, equipping fresh graduates with the skills they need to succeed in their careers and live more meaningful and productive lives. I am excited about the opportunities this creates for the thousands of students that will benefit as a direct result of this agreement.”

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480 students graduate from PepsiCo sponsored Youth program


  Lahore, July 3rd , 2019: On Wednesday, Amal Academy, an education start-up founded out of Stanford University held their 14th graduation ceremony for over 480 university students at the Ali Institute of Education. The current program is a pilot funded by PepsiCo Pakistan as part of a $300,000 grant to train 1000 university students through a professional skills program. PepsiCo’s support will enable Amal Academy to scale up the program across all provinces of the country by 2020. The event was attended by Governor Punjab, Chaudhry Mohammad Sarwar, alongside other notable academics including Vice Chancellors of University of the Punjab (PU), University of Veterinary and Animal Sciences (UVAS), Government College University (GCU), University of Engineering and Technology (UET), University of Education (UOE), Lahore College for Women University (LCWU), University of Agriculture Faisalabad (UAF) and Government College Faisalabad (GCUF). Over a span of 5 years, Amal Academy has worked with over 3,200 students on developing their employability and life skills, that will lead them to more meaningful careers. Mr. Hatim Khan, Director Corporate Affairs, Pepsico spoke about the company’s vision and its implementation. ‘Purpose is at the heart of everything we do at PepsiCo. We are proud to support Amal Academy and align ourselves with the Pakistan government’s priority to create jobs for our youth. Our value of “Winning with Purpose” ensures that we are always grounded in our commitment to do good for the planet and our communities.’ While speaking at the event, Governor Punjab talked about the importance of such institutions in uplifting the education system in Pakistan by saying, “For students to be competitive in the job market, learning professional skills are as critical as learning technical skills from the university. We are happy to see PepsiCo partner with Amal Academy to equip university students with the skills needed to improve their chances of securing jobs”

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PepsiCo organizes event to promote sustainable farming


  As part of PepsiCo’s commitment to sustainability, the company organized an event to promote sustainable farming practices for its potato farmers located in district Kasur. The event, titled the “Sustainable Farming Program Roadshow”, was organized as part of several initiatives being taken by PepsiCo under the banner of the “Sustainable Farming Program” (SFP). The SFP is a global initiative launched by PepsiCo where the company engages with farmers from which it sources directly, and provides education on field agronomy, fertilizers, irrigation, plant protection techniques and new technologies. The event showcased global best practices in sustainable farming, so that PepsiCo potato growers can employ those processes and techniques at the farm level in order to become more sustainable. The event consisted of video screenings imparting knowledge about the company’s commitment to sustainability, as well as demonstrations of high efficiency irrigation systems (HEIS; including drip and sprinkler systems) and their benefits for both crop yields as well as for the environment. The demonstrations were conducted on a PepsiCo grower’s model farm in Kasur, where growers had the opportunity to see how sustainable practices improved both quantity as well as quality of potato crop yield. In 2017 alone, PepsiCo growers helped conserve approximately 1 billion liters of water by using HEIS on their farms. “We are excited about imparting critical knowledge on sustainability best practices to our growers,” said Mr. Zahid Saleem, Head of PepsiCo Pakistan’s Agronomy function. “By putting this knowledge into action, our growers are helping the environment and also improving their own livelihoods in the process.” The event builds on PepsiCo’s core business philosophy called Performance with Purpose: a focus on delivering sustainable long-term growth while leaving a positive imprint on society and the environment. PepsiCo is the market leader in the salty snacks category, and procures 100% of the potatoes used in its Lay’s products from local farmers.

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